T-Mobile UK: “Dance” Guerilla TV Ad

19 01 2009

t-mobile

Here is the latest from T-Mobile UK. The following TV-ad premiered on Friday evening on Channel 4 in the UK

Video: T-Mobile “Dance” TV Ad – 2:41 min

With about 400 dancers T-Mobile “hijacked” the Liverpool main train station at 11 a.m. on Thursday morning and turned in to a big dancehall…really cool!

Video: T-Mobile “Dance – Rehearsal”  – 0:35 min

Video: T-Mobile “Dance” Teaser- 0:49 min

Video: T-Mobile “Dance – Reactions” – 0:45 min

Hats off to the Saatchi creatives that came up with this one! 

Check Out: Life’s for Sharing.com

(Source: Adverbox.com)

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BMW US: Rampenfest – BMW 1-series Viral campaign*

27 06 2008

Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….

Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.

The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (www.rampenfest.com).

Here is the trailer…

Video: Rampenfest Trailer – 1:40 min

The campaign is integrated across a number of channels beginning with the official Rampenfest Film Website, the offical Oberpfaffelbachen town website that feat. the MISS RAMPENFEST Competition, Jeff Schultz’s Facebook site (with approx 800 friends) and his blog.

Also worth seeing are Jeff’s Youtube page and the Friendster page of Franz Brendl the Oberpfaffelbachen town’s council.

The offical Oberpfaffelbachen town website

Jeff Schultz’s Facebook site

Jeff’s Youtube page

Friendster page of Franz Brendl

This is really a great 360 Viral Campaign with a lot of really funny ideas!

Check out: www.rampenfest.com

(Source: www.viralblog.com)

 





Gatorade: Baseball Girl “Amazing Catch” Viral

25 06 2008

Here is a cool Gatorade Viral clip that has just been posted a few days back for all of the Baseball lovers out there….

Video: Gatorade: Amazing Baseball Catch Ballgirl -0:39 min

Kind of reminds me of the LeBron James Powerade Viral that came out a year or two back…

Video: Powerade: LeBron James hits full court shots-0:29 min

Did they really do it…we will never know ;o)

Interestingly the following shows that LeBron might actually be able to pull it off.

Video: LeBron James full court shot during practice -0:38 min

Spooky!!

 





Coldplay: Violet Hill Video & Viral*

21 05 2008

 

Finally Coldplay have premiered their first video/single of the new album VIVA, which is to be released in June. The song is called Violet Hill and Coldplay have launched both the music video as well as a viral, that mocks major politicians for the release of the single.

Pretty cool!

Video: Coldplay “Violet Hill” – 3:41 min

Video: Coldplay “Violet Hill Viral” – 3:41 min

Check out: Coldplay.com





Nike: Kobe Bryant “Aston Martin Jump” Viral*

13 04 2008

Here is a great viral from Nike featuring Kobe Bryant jumping over an Aston Martin ;o)

(Source: www.flytip.com)





Adidas: New Originals Campaign*

10 03 2008

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adidas have launched a new set of online, print and tv related campaign elements for their 2008 collection of ORIGINALS clothing. Things kicked off with a fully “animated” ad by 180 Amsterdam featuring Adi Dassler the founder of adidas (see below).

Here is the official release:

adidas is launching its first global campaign for Adidas Originals lifestyle brand. Developed by 180, the campaign rallies round a series of web videos of people from art, music and athletics.The first effort, which launches this week, spotlights Adidas’ founder, Adi Dassler, in his workshop in Germany. This is also the first time in the company’s 60-year history that its founder has been brought to the fore in adidas advertising.

The campaign is supported by print, TV, in-cinema and web ads leading consumers to the microsite within adidas.com. Pierre Wendling, 180’s digital director, explains that the agency didn’t employ digital animation to resurrect Dassler. Rather, Wendling and his team recreated Dassler’s office in miniature, down to scale model versions of his desk, furniture, tools, and accessories, with ambient street sounds, and radio playing songs of the day in the background.

The originals tend to have a retro feel. The logo is not the three-stripe symbol for adidas Performance, but the adidas trefoil logo introduced in 1971.
 
He adds that the first of five films won’t be product-focused, while the rest will, each touting the new Originals apparel line.One of the forthcoming films in the series, “Sounds of the City,” will tout a range of Adidas Originals product while highlighting reggae from Jamaica; the Motown sound; Memphis, and New Orleans.Each film ends with the Adidas trefoil transforming into a video sphere on which films about the featured artists and athletes are arrayed, with the “Celebrate Originality” theme

Here are some of the campaign elements…

1. Adi Dassler

adidas Originals – Adi Dassler – 2:45 min

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2. Sounds of the City

adidas Originals – Sounds of the City_Detroit – 3:09 min

I really like this ad..been looking for it for quite some time after I’ve seen it in the cinema…!

3. adidas Originals “Games”

Finally this ad I found today…dunno how it fits in but I think it is really cool!

adidas Originals – Games – 2:05 min

 

All in all, a really cool campaign and I am looking forward to more extensions!

 

Visit: adidas.com/originals





Samsung UK: G800 “Zoom in to See” campaign*

23 11 2007

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Stickcouples and Ant fights…

Here is a new viral campaign from Samsung Mobile UK to promote their new Samsung G800 multimedia phone which features a 5 Megapixel camera and a great 3x digital zoom functionality.

To promote the “Zoom” feature of the mobile device they’ve created this great little Stickman “How we meet” clip:

Furthermore a slightly akward “Ant Fight Club” video:

Both clips and a making of the “How we meet” clip are featured on the zoomintosee.com website

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The G800 promotion website features the Ant Fight Web Game.

Visit: www.zoomintosee.com

(Source: Adpunch.org)