Here is the latest from T-Mobile UK. The following TV-ad premiered on Friday evening on Channel 4 in the UK
Video: T-Mobile “Dance” TV Ad – 2:41 min
With about 400 dancers T-Mobile “hijacked” the Liverpool main train station at 11 a.m. on Thursday morning and turned in to a big dancehall…really cool!
Video: T-Mobile “Dance – Rehearsal” – 0:35 min
Video: T-Mobile “Dance” Teaser- 0:49 min
Video: T-Mobile “Dance – Reactions” – 0:45 min
Hats off to the Saatchi creatives that came up with this one!
Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….
Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.
The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (www.rampenfest.com).
Finally Coldplay have premiered their first video/single of the new album VIVA, which is to be released in June. The song is called Violet Hill and Coldplay have launched both the music video as well as a viral, that mocks major politicians for the release of the single.
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