While I am at it…here is another one for today ;o)
Nike just did a great little set of videos for the 30th anniversary of their Nike AIR range of shoes.
With the help of many Nike signature athletes and legends (among others: Maria Sharapova, Paul Rodriguez, Carl Lewis, John McEnroe, …) Actor David Koechner reveals the secret behind the air in Nike AIR shoes. Really funny!!
Watch the clips and find out ;o)
Video: “Nike – The Secret Behind the Air” – Duration: 2:30
It’s been some time since I’ve posted on my blog. Over the course of the last weeks I thought it would be nice to get back in to the habit.
In a time that everybody writes about funky web 2.0 campaigns and all of the new channels it is sometimes the “simple” things that are worth mentioning, e.g. a good print ad combined with a simple web portal and good content.
A good example is the announcement campaign that Lufthansa did for the addition of the Airbus A380 to their fleet in mid May 2010.
The introduction of this new member of the Lufthansa fleet was ochestrated with a number of activities. It included the above print ad, that I personally like a lot, and a multilanguage web portal that gives users a deeper insight on the development, technical details and amenities of the A380.
ocean of knowledge* 
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