T-Mobile UK: “Dance” Guerilla TV Ad

19 01 2009

t-mobile

Here is the latest from T-Mobile UK. The following TV-ad premiered on Friday evening on Channel 4 in the UK

Video: T-Mobile “Dance” TV Ad – 2:41 min

With about 400 dancers T-Mobile “hijacked” the Liverpool main train station at 11 a.m. on Thursday morning and turned in to a big dancehall…really cool!

Video: T-Mobile “Dance – Rehearsal”  – 0:35 min

Video: T-Mobile “Dance” Teaser- 0:49 min

Video: T-Mobile “Dance – Reactions” – 0:45 min

Hats off to the Saatchi creatives that came up with this one! 

Check Out: Life’s for Sharing.com

(Source: Adverbox.com)

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Mercedes Benz/FLOADED.com: C-Class Station Wagon Launch Campaign*

7 12 2007

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A few months back I posted an entry on the Mercedes Benz C-Class launch campaign . Mercedes is now following up this campaign with the launch of the C-Class Estate. Since Mid November Mercedes Benz have launched the coinciding launch campaign themed “Agility in Grand Style”.

Centerpiece of the campaign is the “The Opera – Race against the wind” TV ad.

TV Ad & Making of

Similar to the C-Class Sedan launch, Mercedes-Benz is activating the whole communications tool box including a totally revised online approach.

If you read through the press release about the campaign you will notice two interesting channels in the comms. mix.

The first one is uilding on a as it seems already succesfull sedan test drive program. Mercedes will go out and give customers the opportunity to test the vehicle. Not only in Germany but also had well known vacation spots. Here is the excerpt from the release:

“…There will be two types of driving events. The first will have Mercedes-Benz addressing existing and potential customers in various vacation regions, while the second type will feature presentations at selected upscale shopping centers and malls, highlighting the new station wagon’s attractive features, such as its spacious cargo area.

Between December 2007 and April 2008, vacationers at selected Robinson Club resorts will be able to enjoy an entirely new driving experience, for example, while guests at various vacation resorts in Fuerteventura and Turkey will be offered opportunities to drive the new C-Class station wagon in a relaxed atmosphere.

All driving presentation participants can look forward to enjoying the comfort, spaciousness, and agility of the new station wagon as they drive it along exciting routes in the regions where they are vacationing. Because the new Mercedes-Benz station wagon offers superior driving performance in ice and snow as well, the driving events will not be limited to warm, sunny vacation regions but will also take place in winter sport vacation spots such as Serfaus, Fiss Ladis, and Amadé (Austria).

Mercedes-Benz will also light up the holiday season in December 2007 and January 2008 with opportunities for spontaneous test drives for the public, which will be held at a number of upscale shopping centers and malls in Germany…”

The other communication tool is “FLOADED.com

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The release says that: … “Loaded Film Entertainment (FLOADED)” is the new innovative advertising platform from teamWorx/UFA and Gruner + Jahr. The site shows short, high-quality brand-placement films and offers interactive features….”

FLOADED.com has also been offering an initial look at the new C-Class station wagon since mid-September. The Mercedes model and the SLR McLaren Roadster are two of the main “characters” in a short film titled “The Illusive”.

The Illusive – Trailer

Interestingly the film brings together a set of different brands from Mercedes Benz, to Canon and Gravis (the German distributor of Apple Hard & Software).

The concept of Floaded is, that you can click into the film while it is running and get interactive information about the product’s displayed. You can take the next step by accessing the respective brands website which then again features more clips derived from the original film and behind the scenes material.

Read more on FLOADED.com here (only in German)

The C-Class Station Wagon/T-Model is one of Mercedes’ key sales drivers, therefore it’s not unexpected that they would put a lot of money behind it’s launch. Still I am a bit uncertain how it all creatively fits together??

It’s going to be interesting to see if FLOADED will evolve.

Visit: Mercedes-Benz.com & Floaded.com

 





Vodafone: Secondlife & InsideOut*

25 11 2007

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It’s been pretty quite over the last few months with regards to SecondLife.

But beginning November, Vodafone have launched the Beta version of “InsideOut“. Inside Out is targeted at connecting the real world with the virtual world of SecondLife.


firefoxschnappschuss004.jpg From what I understand, InsideOut offers a virtual mobile handset (DUH)
for your Avatar that is connected to your real life mobile phone and vice versa.
With that it enables the consumer to place calls and send messages to other
SecondLife users in and outside the virtual space.

Due to a totally seperate “SecondLife phone number” your real life phone number is kept secret to ensure privacy.

Vodafone has created a specific set of tariff plan. Until the end of the beta test, (approx. November 30th) the DUH is available for free.

This is definitly a project to watch, for it explores breaking up the boundaries between the real and virtual space in a substantial kind of way…

Visit: secondlife.vodafone.com

(Source: Spiegel.de)





Samsung UK: G800 “Zoom in to See” campaign*

23 11 2007

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Stickcouples and Ant fights…

Here is a new viral campaign from Samsung Mobile UK to promote their new Samsung G800 multimedia phone which features a 5 Megapixel camera and a great 3x digital zoom functionality.

To promote the “Zoom” feature of the mobile device they’ve created this great little Stickman “How we meet” clip:

Furthermore a slightly akward “Ant Fight Club” video:

Both clips and a making of the “How we meet” clip are featured on the zoomintosee.com website

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The G800 promotion website features the Ant Fight Web Game.

Visit: www.zoomintosee.com

(Source: Adpunch.org)





Nokia N95: Jealouscomputers.com*

5 08 2007

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Here is a great campaign extension for the Nokia N95 campaign. Nokia have launched a spoof website called jealouscomputers.com. It captures all of the incidents were PC’s have attacked their users for they are jealous of the Nokia N95 smartphone.

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The site feat. clips, prints ads,… .

Visit: www.jealouscomputers.com

(Source: adgoodness.com)





BBC News: In America campaign*

17 06 2007

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For the launch of their BBC World Newscast in the US, BBC ran this interesting “two sides of the coin” interactive billboard. Consumers were encouraged to vote for either side by sending an SMS to a Shortcode number. The content was changed from time to time.

(Source: Adpunch.org)





Axe: Bom Chicka Wah Wah*

10 06 2007

Even though not everyone is in favor of the rather “macho” tonality, I still feel that the new AXE “Bom Chick Wah Wah” campaign shows how a brand can run a nicely integrated campaign.

The centerpiece of the campaign uses the humorous effect of the “Bom Chicka Wah Wah”tag which is meant to evoke the fairer sex’s response to the product, which are the eight new bodysprays that Axe is offering.

The campaign, primarily targeted at 18-25 yrs. males consists of several elements.

or one a series of TV commercials which show women in different parts of the world going through their daily routines when they suddenly smell a man wearing the improved Axe body sprays. Once they smell the fragrance, they can’t control themselves and feel compelled to blurt out “Bom Chicka Wah Wah.” Print ads say, “We’ve improved all the fragrances. Now with added ‘Bom Chicka Wah Wah’.”

Axe/Lynx: Dinner Party

Axe/Lynx: Supermarket

Axe/Lynx: Teacher

Axe/Lynx: Dentist

Furthermore theAxeeffect.com, which features music and videos from an all-girl band called “Bom Chicka Wah Wah,” organized for the campaign (a bit like the Pussycat Dolls).

Promotional, POS and on the ground activities include: Sixty-foot-tall, inflatable Axe body spray cans that will be placed for a couple of weeks each in Chicago, Los Angeles and Baltimore over the coming weeks. The cans have, at their bases, transparent walls, and “moonwalk” style inflatable trampolines within. So-called “Axe Angels,” bevies of attractive women, will jump about inside the inflatables as an evocation of the “Bom Chicka Wah Wah” effect. The company will also run sampling and online projects nationwide.

Unilever says “It’s really about how Axe helps guys get the girl. We want it to be funny engaging and humorous”.

…Personally I am not a big fan of the AXE campaigns, but I like the “Bom Chicka Wah Wah” sound logo on this one!

Visit: theAxeeffect.com

(Source: http://publications.mediapost.com)