Elave: Nothing to Hide*

17 05 2007

elave.jpg

This week elave skincare launched their online advertising campaign to highlight the use of chemicals in skincare products The advertisement themed: “Nothing to hide” warns of the use of ingredients in skincare products which are linked to skin conditions and even cancer.

The campaign aims to show that elave has nothing-to-hide where even the MD of the company bares all to highlight the issue.

Please be aware that the clip contains nudity to highlight the issue.

A pretty bold way of advertising a product.

Visit: www.nothing-to-hide.co.uk

(Source: Adverblog.com & www.chemicalsafeskincare.co.uk)

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