Vodafone: Secondlife & InsideOut*

25 11 2007

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It’s been pretty quite over the last few months with regards to SecondLife.

But beginning November, Vodafone have launched the Beta version of “InsideOut“. Inside Out is targeted at connecting the real world with the virtual world of SecondLife.


firefoxschnappschuss004.jpg From what I understand, InsideOut offers a virtual mobile handset (DUH)
for your Avatar that is connected to your real life mobile phone and vice versa.
With that it enables the consumer to place calls and send messages to other
SecondLife users in and outside the virtual space.

Due to a totally seperate “SecondLife phone number” your real life phone number is kept secret to ensure privacy.

Vodafone has created a specific set of tariff plan. Until the end of the beta test, (approx. November 30th) the DUH is available for free.

This is definitly a project to watch, for it explores breaking up the boundaries between the real and virtual space in a substantial kind of way…

Visit: secondlife.vodafone.com

(Source: Spiegel.de)





LG Spain: LG Shine Music Phone Print Ads*

25 11 2007

LG Spain have run this print campaign for their Shine Mobile “Music” Phone.

It features three famous album covers: Nevermind (Nirvana), Yellow Submarine (The Beatles) and Dark Side of the Moon (Pink Floyd).

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The Tagline translates: “More Space for you favourite music”.

Nice execution…

(Source: Adgoodness.com)





Blockbuster: Christmas Ad*

24 11 2007

Here is a great “Christmas” Ad for the Blockbuster Video Stores.

If you listen closely you will hear that all of the dialogues are taken from famous movies!

And here is the list (Thanks to Mike on Adgoodness!)

They’re here, They’re here. — Poltergeist
Say hello to my little friend. — Scarface
I’ll make him an offer he can’t refuse. — The Godfather
Pay the man his money. — Rounders
My precious. — Lord of the Rings
I’ll be back. — The Terminator
Stella. — A Streetcar Named Desire
Luke, I’m your father – Star Wars
You talking to me? — Taxi Driver
That’s a knife. — Crocodile Dundee
You’re gunna need a bigger boat. — Jaws
I’ll have what she’s having. — When Harry Met Sally

The mashed potatoes and grandma — Close Encounters of the Third Kind.

Really cool!

(Source: Adgoodness.com)





Samsung UK: G800 “Zoom in to See” campaign*

23 11 2007

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Stickcouples and Ant fights…

Here is a new viral campaign from Samsung Mobile UK to promote their new Samsung G800 multimedia phone which features a 5 Megapixel camera and a great 3x digital zoom functionality.

To promote the “Zoom” feature of the mobile device they’ve created this great little Stickman “How we meet” clip:

Furthermore a slightly akward “Ant Fight Club” video:

Both clips and a making of the “How we meet” clip are featured on the zoomintosee.com website

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The G800 promotion website features the Ant Fight Web Game.

Visit: www.zoomintosee.com

(Source: Adpunch.org)





Japan: New ways of Out-Of-Home Advertising?*

23 11 2007

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I’ve found this on Cherryflava.com. A few witty civil engineers have come up with what could be a new out-of-home advertising idea ;o)

A road that plays musical tunes…

Small grooves built into the road surface, positioned between 6 and 12mm apart, emit an audible sound when a car passes over them. The size of the gap between each groove affects the pitch of the sound so it’s possible to make out an entire song as long as there’s enough road ahead. For optimal results cars need to travel at just 28mph, which ensures that wind, engine and tire noise are at a minimum.

Here is the proof …

Source: Cherryflava.com





NBA: “Amazing” Campaign*

23 11 2007

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For the start of the 2007/08 season the NBA has created a new “brand campaign” themed “NBA. Where Amazing happens”.

The key elements of the campaign are three TV commercials that feature all of the “Amazing” things that have happened

in former NBA Seasons – a treat for all of you NBA fans out there.

 

Anticipation

 

Heart

 

Immovable

 

The other key element is the nba.com/amazing website that features all of the fan related online tools such as fantasy, highlights, podcasts, …

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Related Post: https://vook.wordpress.com/2008/03/31/nba-amazing-campaign-part-ii/ 

Visit: nba.com/amazing





Justice: D.A.N.C.E.*

1 11 2007

Here is one of my fav’s…and “Best Video Winner” and the EMA’s 2007 – JUSTICE “D.A.N.C.E.”

Enjoy!