McDonalds: LeBron vs. Howard – Jordan vs. Bird Remake*

26 03 2011

Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl

In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.

Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min

The classic  MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…

Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min

Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley

Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min





Bajaj Irons: “Flatten Everything” Print ads*

15 04 2009

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Here is a great campaign that I found on adverbox.com. It’s a campaign by Bajaj Irons, one of the subsidaries of Indian Bajaj Corporation.

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The print ads are quite self explanatory…;o) Enjoy!

(Source:adverbox.com)





Tata Nano: Launch Marketing Campaign*

12 04 2009

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With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.

As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.

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Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.

It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.

Check out:

http://www.tatanano.com

http://www.financialexpress.com/news/unconventional-ad-campaign-planned/438144/





Converse: Santogold, J. Casablancas, Pharrell “My Drive Thru” Video*

12 07 2008

Now here is a really cool video!!

“My Drive thru” by N.E.R.D., Santogold and Julian Casablancas produces by Pharrell.

Video: “My Drive thru” – 2:30 min

The video is part of the “Connectivity campaign” that Converse have launched as part of their 100 year celebration.

Check out the Website…

Converse Connectivity Website

There is also an Interview that goes along with the video, where the artists explain their connection to Converse.

Video: “Pharrell, Santogold – Converse Interview” – 4:32 min

I really like the “sticker/label” creative theme, that is the red thread on the site and the video!

Check out: Converse Connectivity Website





Fenchurch: Streetwear Campaign*

11 03 2008

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Found this on adgoodness.com. A really nicely photographed and posted ad campaign for Fenchurch’s line of streetwear clothing.

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Visit: fenchurch.com

(Source: adgoodness.com)





Adidas: New Originals Campaign*

10 03 2008

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adidas have launched a new set of online, print and tv related campaign elements for their 2008 collection of ORIGINALS clothing. Things kicked off with a fully “animated” ad by 180 Amsterdam featuring Adi Dassler the founder of adidas (see below).

Here is the official release:

adidas is launching its first global campaign for Adidas Originals lifestyle brand. Developed by 180, the campaign rallies round a series of web videos of people from art, music and athletics.The first effort, which launches this week, spotlights Adidas’ founder, Adi Dassler, in his workshop in Germany. This is also the first time in the company’s 60-year history that its founder has been brought to the fore in adidas advertising.

The campaign is supported by print, TV, in-cinema and web ads leading consumers to the microsite within adidas.com. Pierre Wendling, 180’s digital director, explains that the agency didn’t employ digital animation to resurrect Dassler. Rather, Wendling and his team recreated Dassler’s office in miniature, down to scale model versions of his desk, furniture, tools, and accessories, with ambient street sounds, and radio playing songs of the day in the background.

The originals tend to have a retro feel. The logo is not the three-stripe symbol for adidas Performance, but the adidas trefoil logo introduced in 1971.
 
He adds that the first of five films won’t be product-focused, while the rest will, each touting the new Originals apparel line.One of the forthcoming films in the series, “Sounds of the City,” will tout a range of Adidas Originals product while highlighting reggae from Jamaica; the Motown sound; Memphis, and New Orleans.Each film ends with the Adidas trefoil transforming into a video sphere on which films about the featured artists and athletes are arrayed, with the “Celebrate Originality” theme

Here are some of the campaign elements…

1. Adi Dassler

adidas Originals – Adi Dassler – 2:45 min

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2. Sounds of the City

adidas Originals – Sounds of the City_Detroit – 3:09 min

I really like this ad..been looking for it for quite some time after I’ve seen it in the cinema…!

3. adidas Originals “Games”

Finally this ad I found today…dunno how it fits in but I think it is really cool!

adidas Originals – Games – 2:05 min

 

All in all, a really cool campaign and I am looking forward to more extensions!

 

Visit: adidas.com/originals





Blockbuster: Christmas Ad*

24 11 2007

Here is a great “Christmas” Ad for the Blockbuster Video Stores.

If you listen closely you will hear that all of the dialogues are taken from famous movies!

And here is the list (Thanks to Mike on Adgoodness!)

They’re here, They’re here. — Poltergeist
Say hello to my little friend. — Scarface
I’ll make him an offer he can’t refuse. — The Godfather
Pay the man his money. — Rounders
My precious. — Lord of the Rings
I’ll be back. — The Terminator
Stella. — A Streetcar Named Desire
Luke, I’m your father – Star Wars
You talking to me? — Taxi Driver
That’s a knife. — Crocodile Dundee
You’re gunna need a bigger boat. — Jaws
I’ll have what she’s having. — When Harry Met Sally

The mashed potatoes and grandma — Close Encounters of the Third Kind.

Really cool!

(Source: Adgoodness.com)