McDonalds: LeBron vs. Howard – Jordan vs. Bird Remake*

26 03 2011

Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl

In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.

Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min

The classic¬† MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…

Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min

Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley

Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min





Bajaj Irons: “Flatten Everything” Print ads*

15 04 2009

bajaj1

Here is a great campaign that I found on adverbox.com. It’s a campaign by Bajaj Irons, one of the subsidaries of Indian Bajaj Corporation.

bajaj3

bajaj2-1

The print ads are quite self explanatory…;o) Enjoy!

(Source:adverbox.com)





Tata Nano: Launch Marketing Campaign*

12 04 2009

10987_200943_print_original_jnt7d_22619

With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.

As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.

snapz-pro-xschnappschuss001

Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.

It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.

Check out:

http://www.tatanano.com

http://www.financialexpress.com/news/unconventional-ad-campaign-planned/438144/





Converse: Santogold, J. Casablancas, Pharrell “My Drive Thru” Video*

12 07 2008

Now here is a really cool video!!

“My Drive thru” by N.E.R.D., Santogold and Julian Casablancas produces by Pharrell.

Video: “My Drive thru” – 2:30 min

The video is part of the “Connectivity campaign” that Converse have launched as part of their 100 year celebration.

Check out the Website…

Converse Connectivity Website

There is also an Interview that goes along with the video, where the artists explain their connection to Converse.

Video: “Pharrell, Santogold – Converse Interview” – 4:32 min

I really like the “sticker/label” creative theme, that is the red thread on the site and the video!

Check out: Converse Connectivity Website





Fenchurch: Streetwear Campaign*

11 03 2008

screenhunter_01-mar-11-2317.jpg 

Found this on adgoodness.com. A really nicely photographed and posted ad campaign for Fenchurch’s line of streetwear clothing.

fenchurch_2.jpg
fenchurch_1.jpg

Visit: fenchurch.com

(Source: adgoodness.com)