As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.
Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.
It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.
adidas have launched a new set of online, print and tv related campaign elements for their 2008 collection of ORIGINALS clothing. Things kicked off with a fully “animated” ad by 180 Amsterdam featuring Adi Dassler the founder of adidas (see below).
Here is the official release:
adidas is launching its first global campaign for Adidas Originals lifestyle brand. Developed by 180, the campaign rallies round a series of web videos of people from art, music and athletics.The first effort, which launches this week, spotlights Adidas’ founder, Adi Dassler, in his workshop in Germany. This is also the first time in the company’s 60-year history that its founder has been brought to the fore in adidas advertising.
The campaign is supported by print, TV, in-cinema and web ads leading consumers to the microsite within adidas.com. Pierre Wendling, 180’s digital director, explains that the agency didn’t employ digital animation to resurrect Dassler. Rather, Wendling and his team recreated Dassler’s office in miniature, down to scale model versions of his desk, furniture, tools, and accessories, with ambient street sounds, and radio playing songs of the day in the background.
The originals tend to have a retro feel. The logo is not the three-stripe symbol for adidas Performance, but the adidas trefoil logo introduced in 1971.
He adds that the first of five films won’t be product-focused, while the rest will, each touting the new Originals apparel line.One of the forthcoming films in the series, “Sounds of the City,” will tout a range of Adidas Originals product while highlighting reggae from Jamaica; the Motown sound; Memphis, and New Orleans.Each film ends with the Adidas trefoil transforming into a video sphere on which films about the featured artists and athletes are arrayed, with the “Celebrate Originality” theme
Here is a great “Christmas” Ad for the Blockbuster Video Stores.
If you listen closely you will hear that all of the dialogues are taken from famous movies!
And here is the list (Thanks to Mike on Adgoodness!)
They’re here, They’re here. — Poltergeist
Say hello to my little friend. — Scarface
I’ll make him an offer he can’t refuse. — The Godfather
Pay the man his money. — Rounders
My precious. — Lord of the Rings
I’ll be back. — The Terminator
Stella. — A Streetcar Named Desire
Luke, I’m your father – Star Wars
You talking to me? — Taxi Driver
That’s a knife. — Crocodile Dundee
You’re gunna need a bigger boat. — Jaws
I’ll have what she’s having. — When Harry Met Sally
The mashed potatoes and grandma — Close Encounters of the Third Kind.
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