McDonalds: LeBron vs. Howard – Jordan vs. Bird Remake*

Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl

In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.

Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min

The classic  MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…

Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min

Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley …

Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min

Saab: 9-3X – Changing Perspective TV ad*

Saab’s back with a great ad for their new 9-3X crossover station wagon. This ad truly expresses the Saab Brand Spirit!

Video: Saab – 9-3x “Changing Perspectives” – 0:42 min

The song in the video is by Asha Ali.

Also check out the coinciding website. Featuring Saab’s head of design – Simon Padian and Xtreme Skier and member of the Saab Salomon Team Kaj Zackrisson

Finally the print ads ….

 

I like how the advertising expresses the product features of the car, but at the same time also gives you some brand flavor!

Check out: Saab.com & Kaj Zackrisson‘s Website

Audi Q5: “Unbox the Box” TV ad*

 

Here is a great ad, from Bartle, Bogle & Hagerty for the introduction of the Audi Q5 in the U.K. .

Video: Audi Q5  – “Unbox the Box” TV Ad 1:10 min

Really cool execution!

Check out: audi.co.uk

Sony Bravia: James Bond – Quantum of Solace TV Ad*

Here is a great “testimonial TV ad” that Sony produced with Daniel Craig as part of the “Quantum of Solace” endorsement activities.

Film: “Sony Bravia – Quantum of Solace” 1:03 min

Check out: www.007.com

MTV.DE: All Eyes On Alicia Keys*

Here is a nice “Ad break”. In honor of Alicia Keys‘ new album and tour MTV Germany have put together a small series of clips with Alicia Keys and an a macho white rabbit themed “All eyes on“. They are kind of funny and if you like Alicia Keys, you will like the clips.

MTV: “All Eyes on Alicia Keys” – Clip 1

MTV:”All Eyes on Alicia Keys” – Clip 2

MTV:” All Eyes on Alicia Keys” – Clip 3

If you know Peter Fox (Seeed) you should check out his “All Eyes On” Clips too, they are pretty cool!!

Check out: mtv.de/alleyeson