Renault Germany: “Crash-Ballet” TV Ad*

30 10 2007

Here is an amazing car ad from Renault Germany. Great execution and slam-bang on their “Saftey” positioning.

The Caption:

“The safest ensemble in the world. 8 models with a 5 star Euro NCAP rating.”

Here is the Making-of:

Hats of to the creative- and production-team that brought this ad to live one of the best car ads that I have seen over the last few months.


Randy Pausch: Last Lecture*

6 10 2007

You might have already heard or seen this one. Randy Pausch, professor of computer science, human-computer interaction and design at Carnegie Mellon University (CMU), gave his traditional “last lecture” a concept when professors are asked which tips they would give to students if this truly was their last lecture.

In his case it might truly be his last lecture for he was diagnosed with cancer. So in September 18th, this year he got up infront of a packed room of students and fellow professors to hold a really warm, funny and emotional lecture on “Really achieving your childhood dreams!”.

Initially this speech was meant for his family only. I am happy that he decided to share it with a bigger community. This is 1 1/2 hours that you should definitly watch!

Hope that Pausch get’s to spend as much time with his family as possible!

Sony Bravia: New “Play-Doh” TV Ad*

6 10 2007


Two Days back SONY and Fallon have released their latest Bravia TV ad. Following “Bouncy Balls” and “Paint” This time they combine “Play-Doh” stop motion with a fast motion technique.

I personally think this is a great “new” interpretation of the “” campaign theme!

As with “Paint (Making Of)” and “Bouncy Balls (Making Of)” few days earlier they had released a teaser “Making of…”.

Finally the website was re-designed now featuring a lot of content around the new TV ad, a Bravia Interactive Experience as well as a Downloads/behind the scenes section.



Opel: Flextreme E-Flex Studio Stories – Episode 4*

3 10 2007

Here is the final of the four Opel Flextreme Studio Stories focusing on the reveal of the car @ Frankfurt Motorshow 2007.


Erbert & Gerbert’s: Human*

3 10 2007


US based sandwich chain “Erbert & Gerbert’s” have come up with a great TV and online campaign to promote their stores. The creative centerpiece is a human flipbook. By using over 150 T-Shirts and applying the stop-motion-animation technic
they have created the following pretty cool TV ad:

…and here is how they’ve made it happen….

Nice little “analog” campaign!