PUMA: Usain Bolt “THE BOLT ARMS”*

22 08 2009

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Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…

Beijing Olympics Athletics Mens 100M

PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…

Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)

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Video: PUMA – Usain Bolt Press Conference – 2:00 min

Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min

Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min

The fans are crazed too ;o)

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Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min

Visit: Pumarunning.com







Headhoods.com: Straight from the Hood*

18 08 2009

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Not really a campaign for something, but a great idea for a fashion line.

Headhoods.com sells hoodies with famous faces or characters on the hood. Great idea!

The pictures alone make a great campaign! 

Go to: Headhoods.com

(Source via: http://twitter.com/Stuart_Melrose)





JCDC: LEGO Fashion Show*

18 11 2008

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If you thought that Chanel Fashion Shows are impressive (which they actually are)….

JCDC (Jean-Charles de Castelbajac) presented their Spring/Summer Collection 09 in a pretty innovative “fashion” – LEGO Dolls!

Check this out:

Video – “JCDC vs Lego” – 4:27 min

And just to show you what the “real deal” looked like here are two clips of the actual Paris Fashion show….boring in comparison to the LEGO version ;o)

Video – “JCDC S/S 2009 – I” – 6:24 min

Video – “JCDC S/S 2009 – II” – 6:27 min

Check Out: JCDC.com

(Source: Adverblog.com)





Nike: “Fast Forward” TV ad*

6 05 2008

Nike (I think Asia) has launched a campaign to promote their line of Nike Training appareal.

The ads follows famous athletes as they follow their training routines.

Here is the official description from Wieden+Kennedy Tokyo:

“We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes’ brows. The final moments of their victories are revealed as each athlete basks in the glow of victory… not only from the win, but from the long, hard road it took to get there.”

Here is the tv ad:

Nike – “Fast Forward” – 1:01 min

Also check out the website, which features interviews with the different athletes on their individual training plans and steps.

Visit: www.niketraining.com





Fenchurch: Streetwear Campaign*

11 03 2008

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Found this on adgoodness.com. A really nicely photographed and posted ad campaign for Fenchurch’s line of streetwear clothing.

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Visit: fenchurch.com

(Source: adgoodness.com)