22 08 2009


Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…

Beijing Olympics Athletics Mens 100M

PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…

Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)


Video: PUMA – Usain Bolt Press Conference – 2:00 min

Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min

Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min

The fans are crazed too ;o)


Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min

Visit: Pumarunning.com


Headhoods.com: Straight from the Hood*

18 08 2009


Not really a campaign for something, but a great idea for a fashion line.

Headhoods.com sells hoodies with famous faces or characters on the hood. Great idea!

The pictures alone make a great campaign! 

Go to: Headhoods.com

(Source via: http://twitter.com/Stuart_Melrose)

JCDC: LEGO Fashion Show*

18 11 2008


If you thought that Chanel Fashion Shows are impressive (which they actually are)….

JCDC (Jean-Charles de Castelbajac) presented their Spring/Summer Collection 09 in a pretty innovative “fashion” – LEGO Dolls!

Check this out:

Video – “JCDC vs Lego” – 4:27 min

And just to show you what the “real deal” looked like here are two clips of the actual Paris Fashion show….boring in comparison to the LEGO version ;o)

Video – “JCDC S/S 2009 – I” – 6:24 min

Video – “JCDC S/S 2009 – II” – 6:27 min

Check Out: JCDC.com

(Source: Adverblog.com)

Nike: “Fast Forward” TV ad*

6 05 2008

Nike (I think Asia) has launched a campaign to promote their line of Nike Training appareal.

The ads follows famous athletes as they follow their training routines.

Here is the official description from Wieden+Kennedy Tokyo:

“We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes’ brows. The final moments of their victories are revealed as each athlete basks in the glow of victory… not only from the win, but from the long, hard road it took to get there.”

Here is the tv ad:

Nike – “Fast Forward” – 1:01 min

Also check out the website, which features interviews with the different athletes on their individual training plans and steps.

Visit: www.niketraining.com

Fenchurch: Streetwear Campaign*

11 03 2008


Found this on adgoodness.com. A really nicely photographed and posted ad campaign for Fenchurch’s line of streetwear clothing.


Visit: fenchurch.com

(Source: adgoodness.com)

hp: “What do you have to say?” – gwen stefani and jake burton*

21 12 2007


A few weeks back I had posted a campaign overview of some of the TV-ads produced for the HP “Personal campaign”.  With the launch of Dreamwork’s “Bee Movie” starrring Jerry Seinfeld. HP have added Seinfeld to the list of VIP Testimonials:

HP – Jerry Seinfeld – “Hands” TV ad

In addition to the TV-ad there is the special minisite which also features a “stand up comedy” promotion tied to stumbleupon.com.


To promote their Home & Office printing individualization products, HP  comissioned singer and fashion designer Gwen Stefani and  designer Jake Burton as a testimonials.


The campaign themed: “What do you have to say?” displays the mutliple activities that Stefani and Burton are engaged in.

Similar to “Hands” the campaign introduces a new creative device: “the flying prints/photos/pictures” that seem to represent the many different thing that the testimonials have to say and express through their HP prints. 

The centerpieces are signature TV ads and dedicated websites that feature some individualizations promotional features.

HP – “What do you have to say?” – Gwen Stefani 

HP – “What do you have to say?” – Jake Burton


In addition to the TV ads – HP produced a set of features with Burton all of which are featured on his minisite. Here is an excerpt

 HP- What do you have to say?” – Building a brand – Jake Burton


Similar to Hands the campaign has a “consumer testimonial element” the ads of which you can yee on the coinciding YouTube channel.

Last but not least, here is an interesting interactive Out of Home installation that was done for HP, that plays with the flying visuals mechanism.

HP – Installation


I know that not everybody is in favor of these campaigns, but I truly like them. I like the creative mechanism and way that they have been fitted to the respective VIPs. I am looking forward to the next campaign…

 Visit: HP.com/whatdoyouhavetosay




HP: Personal Again – “Hands” campaign*

1 10 2007


Most of you will be familiar with this campaign. Still I wanted to post it for I think it is a really cool creative concept.

For the launch of their newest line up of personal computers Hewlett Packard rolled out a camapign themed “The computer is personal again”. The key creative element of the campaign is showing the hands of different VIP users as they unfold all of the personal things that they do with their PC. Among the testimonials are Serena Williams, Jay-Z, Pharrell, Mark Cuban and Paulo Cohelo.

In 2006 the campaign started with featuring the following testimonials



Shaun White



Mark Cuban

Mark Burnett


In 2007 each testimonial was supported by is or her own minisite tied to the campaign (click the names)

Vera Wang


Paulo Cohelo

Petra Nemcova


The latest testimonial is Serena Williams, focusing on the launch of the new HP Slime line PCs.

When HP launched this latest addition to the campaign they also initiated a great out of home stunt at NYC’s time square.


HP also came up with some pretty cool co-promotion stunts such as the sponsorship of the 2007 release of “Shrek , The Third“. In this case Princess Fiona was featured as a testimonial in the campaign.

Another important part of the campaign is showing real life small scale business testimonials. This part of the campaign was launched with a great “2007 Super Bowl” ad featuring the guys from “Orange County Choppers“.

Making of:

Finally here is two interesting making of clips that explain a bit of the magic.


Shaun White – Making of




After having seen all of this I hope you agree that this is a truly cool campaign!


Visit: hp.com/personalagain