Saab: 9-3X – Changing Perspective TV ad*

26 08 2009

Saab’s back with a great ad for their new 9-3X crossover station wagon. This ad truly expresses the Saab Brand Spirit!

Video: Saab – 9-3x “Changing Perspectives” – 0:42 min

The song in the video is by Asha Ali.

Also check out the coinciding website. Featuring Saab’s head of design – Simon Padian and Xtreme Skier and member of the Saab Salomon Team Kaj Zackrisson

ScreenHunter_02 Aug. 26 18.15

Finally the print ads ….

 

I like how the advertising expresses the product features of the car, but at the same time also gives you some brand flavor!

Check out: Saab.com & Kaj Zackrisson‘s Website