Also check out the coinciding website. Featuring Saab’s head of design – Simon Padian and Xtreme Skier and member of the Saab Salomon Team Kaj Zackrisson
Finally the print ads ….
I like how the advertising expresses the product features of the car, but at the same time also gives you some brand flavor!
As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.
Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.
It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.
Video: Difficult is worth doing – Honda UK TV ad – 1:31 min
Building on the theme of “Difficult is worth doing” it follows a group of approx 50 skydivers that form a number of really difficult formations during one single jump.
There is a lot of additional content available in the DIWD2008 User channel on Youtube. Interviews with the Skydivers, small feature clips and a really cool making of…:
Video: Difficult is worth doing – Honda UK Making of – 6:46 min
Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….
Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.
The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (www.rampenfest.com).
ocean of knowledge* 
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