Rock Stargames: GTA IV*

30 03 2007

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According to Janco Partners analyst Mike Mickey, a financial
consultant for Take-Two Interactive Software, around 150 game
developers are working on Grand Theft Auto IV. The analyst also found
that Rockstar Games is “fully capable of ushering in an entertainment
experience categorically superior to the prior cycle’s GTA
product.” This is compared to about 130 non-voice actors and non-
motion-capture actors listed in the credits for 2002s Grand Theft
Auto: Vice City. As seen in the first trailer, the setting of the new
Grand Theft Auto game would undoubtedly be Liberty City. If
confirmed, this would be the fifth time that the series would use
Liberty City as a setting.

The first trailer for Grand Theft Auto IV was released on March 29,
2007 at 23:00 UTC. At the time the trailer was released, Rockstar’s
servers for the trailer’s official website became almost immediately
overloaded. The trailer is about 1:03 in length, and it reveals that
the game takes place (at least partially) in Liberty City, a
fictionalised New York City, and an immigrant with a heavy Russian
accent, who appears to be the main character. The character has a
brief monologue: “Life is complicated; I killed people, smuggled
people, sold people. Perhaps here, things will be different.” Then
the trailer ends with the “IV” logo.

The trailer features many familiar New York City landmarks, including
a location resembling Times Square and the “GetaLife Building,” a
parody of the MetLife Building. All of the cars and buildings seem to
indicate a present-day setting. The trailer uses a similar cinematic
style to Godfrey Reggio’s 1982 documentary film Koyaanisqatsi as it
used Philip Glass’s original music from the film (a section of the
track “Pruitt-Igoe”) as well as emulated time-lapsed filming.

Visit: http://www.rockstargames.com/IV/trailer_splash.html

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adidas: mi Innovation Center Paris*

29 03 2007

adidas unveiled the newest in interactive high-tech design at retail, the adidas “mi Innovation Center” (mIC).  The first of its type, the center is be located in the new adidas Sport Performance store in Paris, France on the Champs Elysees, one of the prominent and liveliest shopping areas in Europe.  

 The adidas “mi InnovationCenter,” is a radically new retail concept.  As the name suggests, innovation is the driving principle. The design is a large-scale, futuristic computer that provides a focal point of innovation and interaction for consumers.  The mIC offers consumers customization in technology, style, and design, using unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification.  The mIC is the ultimate new sport temple for today’s hi-tech generation.

Visit: press.adidas.com

(Source: www.flytip.com)





Time Out: The Other Side*

28 03 2007

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With the Other Side, a new generation of immersive travel guide is upon us. Deaf Dumb & Blind Communications, a new progressive and multi-faceted entertainment company, teams up with internationally recognized travel guidebook and weekly magazine publisher Time Out to produce a series called The Other Side — an CD/DVD experience that submerses its listeners/viewers entirely below the city’s surface.

Each volume of The Other Side boasts two key elements: a mixed CD compiled by a native audio pioneer and a DVD guide that acts as a visual handbook for both the seasoned traveler and armchair adventurer alike. While some travel guides aim to be comprehensive, The Other Side isn’t concerned. It simply wants its user to enjoy and discover the very best and coolest in sight and sounds. It whispers in the user’s ear advice on where to go and what to see — and it does it with unprecedented style and flair.

Current Releases include:

2007 releases:

  • The Other Side of Berlin – Ellen Allien
  • The Other Side of Los Angeles – Madlib

Visit: www.timeout.com

Visit: http://www.deafdumbandblind.net/ & http://www.myspace.com/ddandb 

(Source: www.flytip.com & www.energylab.de)





Spiderman 3: Final Trailer on Comcast.com*

23 03 2007

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The US-American cable-tv provider Comcast has launched a “Spiderman 3” experience hub spidermanoncomcast.com that features the final movie trailer and a lot more behind the scenes and experiental content.

Here is a direct link to the new trailer (Quicktime):

spidy2.JPG

Visit: http://www.spidermanoncomcast.com/





Nike: Preview of 1THOLOGY*

23 03 2007

Freshnessmag.com has just launched a preview of Nike’s upcoming 1THOLOGY website.

1THOLOGY is the official history of the Air Force 1, this site is 25 years in the making, the production took over 2 years. 1THOLOGY currently consists of 929 of the 1700 or so Air Force 1s created since 1982; IT IS THE MOST COMPLETE COLLECTION OF AIR FORCE 1s EVER! It is not just the most complete collection, it is also the most comprehensive. Each Air Force 1 is beautifully shot in the highest resolution allowing a user to check out every little detail. A short history of each of the AF1s along with its complete tech data is also available to the super geek. How does one find an Air Force 1 in this massive 1THOLOGY? Read on…

The official launch date for the public will be April 11th, 2007

Visit: NikeAirForce1.com  

(Source: www.freshnessmag.com)





Mini USA: Hammer & Coop*

23 03 2007

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MINI USA has recently launched a new website very much focused on advertainment. It’s called Hammer & Coop and it features a story which is something between David Hasselhoff in Knight Rider and Starsky & Hutch. It’s all about video, with a series of webisodes starring the MINI (Coop) and an improbable hero (Hammer). 

Here is the teaser to the webisodes:  

Together with the webisodes, the site also presents an “Action name generator”, which is a tool that tells you what will be the perfect name for you and your partner to star in the story.  One of the highlights is a spoof music video with “Hammer” performing  the Asia (?) classic “The heat of the moment” which you can see here:  

Visit: www.hammerandcoop.com 

(Source: http://www.adverblog.com/archives/002993.htm)





Diesel: The Wall*

21 03 2007

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As in former years Diesel has launched one of their many creative competitions called “The Diesel Wall” 

diesel-wall.jpgProviding a blank canvas for artists around the world the ultimate goal of the Wall’s consumer-generated public works of art is to create a dialogue between private spaces of museums and galleries and the open space of the city.  

This year, new walls can be found in Toronto, Copenhagen and Beijing while
Milan will continue with its wall that was started in 2004.
 

The competition is open to young artists and designers who are invited, from the 2nd April, to submit entries with the opportunity to have their work displayed on an oversize scale in cities around the world.  

Submissions can be for a specific Wall, or contain a theme which would work across any of the walls. Options such as paint, photography, video, performance, light, sound and text can all be explored.  

Last year’s competition, hosted in Berlin and
Milan, received over 1,200 submissions. This year’s winners will be selected by an international jury, comprising luminaries from the creative industry, including Wilber Das, Diesel’s creative director; Hung Huang, winner of the accolade of ‘Most Creative Individual’ in 2006 by China’s Creative Industry Awards; Pollyanna Clayton Stamm, curator and head of creative programmes at URBIS, a contemporary exhibition in central Manchester, UK, and Alessandro Guerriero, founder of Alchimia Group.
 

Winners will be announced in early June and the first installation will be showcased from mid-June. The opportunity offered by Diesel to showcase work in a wide variety of media, not only creates a focal point in the chosen cities, but also a discussion around the world.  

Visit: www.diesel.com/#/cult/art/

Visit: www.dieselwall.com

(Source: http://www.contagiousmagazine.com)