Bajaj Irons: “Flatten Everything” Print ads*

15 04 2009

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Here is a great campaign that I found on adverbox.com. It’s a campaign by Bajaj Irons, one of the subsidaries of Indian Bajaj Corporation.

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The print ads are quite self explanatory…;o) Enjoy!

(Source:adverbox.com)





Tata Nano: Launch Marketing Campaign*

12 04 2009

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With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.

As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.

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Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.

It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.

Check out:

http://www.tatanano.com

http://www.financialexpress.com/news/unconventional-ad-campaign-planned/438144/





Fenchurch: Streetwear Campaign*

11 03 2008

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Found this on adgoodness.com. A really nicely photographed and posted ad campaign for Fenchurch’s line of streetwear clothing.

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Visit: fenchurch.com

(Source: adgoodness.com)





Fast Food Promotions: Big ‘n’ Juicy & Whopper Freak Out*

31 12 2007

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Here are two really cool campaigns from our favorite fast food joints.

Mc Donalds Sweden: Big ‘n’ Juicy Promotion:

To promote their special “Big ‘n’ Juicy Burger Mc Donalds Sweden came up with a great out of home executions.

A poster frame that actually is a gigantic serviette dispenser

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The coinciding print execution is also pretty funny. Similar to the dispenser idea the’ve inserted pages made from the original serviette material into the center spread of major daily newspapers.

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(Source: adgoodness.com)

Burger King US: Whopper Freak Out

Burger King US have recently launched the “Whopper Freak Out” campaign. The basic purpose was to re-iterate the positioning of the Whopper as the ultimate US burger.

The creative is a pretty funny 30 sec TV ad and a 7 minute webspecial that capture the action in a Las Vegas Burger King restaurant, where customers where filmed while the staff explains to them that from this day on Burger King decided to discontinue the Whopper.

I really like the two guys infron of the store that comment that “Burger King without the Whopper should be called Burger Queen” ;o)

Burger King: “Whopper Freak Out – Webspecial”

 

Burger King ” Whopper Freak Out – TV Ad”

Check Out: Whopper Freak Out.com

(Source: 7daysawake.com)





LG Spain: LG Shine Music Phone Print Ads*

25 11 2007

LG Spain have run this print campaign for their Shine Mobile “Music” Phone.

It features three famous album covers: Nevermind (Nirvana), Yellow Submarine (The Beatles) and Dark Side of the Moon (Pink Floyd).

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The Tagline translates: “More Space for you favourite music”.

Nice execution…

(Source: Adgoodness.com)





Toyota USA: Tacoma Street Art*

23 09 2007

Aligend with their Tacoma Pick-up “Unbreakable” campaign, Toyota USA have created a set of print ads mixing street art murals with the real car. The actual shoot turned into a viral street art activity. Street artists David Kinsey was the illustrator for this project.

Pretty impressive set up!

(Source: Adverbox.com )





MAGWERK.com: Online Mags*

18 09 2007

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Magwerk.com is one of my favorite online magazine website. Following their motto “no more papercuts” the site features four interactive online mags that focus on Design, Fashion, Gaming, Arts & Music.

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All magazines are flash based and feature interactive content (films, visuals, sounds,…) the cool thing is that even the ads are interactive…

 

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So if you’d like to enjoy a little different reading experience…check out magwerk.com .

 

Visit: magwerk.com