BMW US: Rampenfest – BMW 1-series Viral campaign*

27 06 2008

Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….

Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.

The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (

Here is the trailer…

Video: Rampenfest Trailer – 1:40 min

The campaign is integrated across a number of channels beginning with the official Rampenfest Film Website, the offical Oberpfaffelbachen town website that feat. the MISS RAMPENFEST Competition, Jeff Schultz’s Facebook site (with approx 800 friends) and his blog.

Also worth seeing are Jeff’s Youtube page and the Friendster page of Franz Brendl the Oberpfaffelbachen town’s council.

The offical Oberpfaffelbachen town website

Jeff Schultz’s Facebook site

Jeff’s Youtube page

Friendster page of Franz Brendl

This is really a great 360 Viral Campaign with a lot of really funny ideas!

Check out:



Gatorade: Baseball Girl “Amazing Catch” Viral

25 06 2008

Here is a cool Gatorade Viral clip that has just been posted a few days back for all of the Baseball lovers out there….

Video: Gatorade: Amazing Baseball Catch Ballgirl -0:39 min

Kind of reminds me of the LeBron James Powerade Viral that came out a year or two back…

Video: Powerade: LeBron James hits full court shots-0:29 min

Did they really do it…we will never know ;o)

Interestingly the following shows that LeBron might actually be able to pull it off.

Video: LeBron James full court shot during practice -0:38 min



BMW: GINA Light Visionary Concept*

15 06 2008

A few days back BMW have revealed there new vision of a light weight car. The GINA Light Visionary Concept is dislayed at the new BMW Museum in Munich.

It is a two seater roadster concept where all of the sheet metal that you regularly find in production cars has been replaced with flexible, highly durable fabric material that stretches across the whole vehicle.

This fabric is controlled by electro-hydraulics and with that changes the outer skin design of the vehicle at a touch of a button. Wether it is the hood opening and revealing the engine or the way the headlamps are revealed when flicking on the headlight switch (looks a bit like a character from the PIXAR Movie “CARS”).

BMW have captured the details of the concepts in a number of short films produced for BMW-TV. Interestingly the style of these films remind me of the Studio Stories that GM have produced for their latest concept.

Video: BMW GINA Concept Teaser – 1:01 min

Video: BMW GINA Concept: Design – 3:20 min

Video: BMW GINA Concept: Premiere – 2:54 min

I really like the execution of the concept car…BMW have made sure that the effect comes through on some of the key vehicle features. Definitly more impressive than the M1 Anniversary Concept they presented a few weeks back.

(Source: &