Lufthansa A380: Announcement Campaign*

12 06 2010

It’s been some time since I’ve posted on my blog. Over the course of the last weeks I thought it would be nice to get back in to the habit.

In a time that everybody writes about funky web 2.0 campaigns and all of the new channels it is sometimes the “simple” things that are  worth mentioning, e.g. a good print ad combined with a simple web portal and good content.

A good example is the announcement campaign that Lufthansa did for the addition of the Airbus A380 to their fleet in mid May 2010.

The introduction of this new member of the Lufthansa fleet was ochestrated with a number of activities. It included the above print ad, that I personally like a lot, and a multilanguage web portal that gives users a deeper insight on the development, technical details and amenities of the A380.

Web: Lufthansa A380 Web Portal

Read the rest of this entry »

Advertisements




Polaroid: The Poladroid Image Maker*

28 08 2009

madmen_fullbody-pola

Polaroid have announced that they will stop selling Polaroid films by end of this year. Which I personally think is really sad! But….we wouldn’t live in the digital age if there wasn’t an app to help all of us “old school” photo fans.

ScreenHunter_01 Aug. 28 15.31

It’s called the  “The Poladroid Image Maker” .Download it and  simply drag and drop any of your images in the little camera. You can even shake the picture ;o)

Even Justin Timberlake is a fan ;o)

Check out: Poladroid.com

(Source: mtvsticky.com)





Tata Nano: Launch Marketing Campaign*

12 04 2009

10987_200943_print_original_jnt7d_22619

With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.

As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.

snapz-pro-xschnappschuss001

Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.

It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.

Check out:

http://www.tatanano.com

http://www.financialexpress.com/news/unconventional-ad-campaign-planned/438144/





Burger King US: P. Diddy “BK is open late” TV ad*

4 08 2008

P. Diddy keepin’ it real with the Whopper ;o)

Burger King announced that they will have more and more restaurants across the country that will stay open after midnight.

Here is the latest Burger King US TV ads for the “BK is open late ” promotion featuring P. Diddy produced by Crispin + Potter, Bogusky.

Video: P. Diddy & Burger King “BK is open late” – 0:30 min

Any questions ;o) ???

Check out: www.bkisopenlate.com

(Source: www.joeytomatoes.com)





Converse: Santogold, J. Casablancas, Pharrell “My Drive Thru” Video*

12 07 2008

Now here is a really cool video!!

“My Drive thru” by N.E.R.D., Santogold and Julian Casablancas produces by Pharrell.

Video: “My Drive thru” – 2:30 min

The video is part of the “Connectivity campaign” that Converse have launched as part of their 100 year celebration.

Check out the Website…

Converse Connectivity Website

There is also an Interview that goes along with the video, where the artists explain their connection to Converse.

Video: “Pharrell, Santogold – Converse Interview” – 4:32 min

I really like the “sticker/label” creative theme, that is the red thread on the site and the video!

Check out: Converse Connectivity Website





BMW US: Rampenfest – BMW 1-series Viral campaign*

27 06 2008

Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….

Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.

The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (www.rampenfest.com).

Here is the trailer…

Video: Rampenfest Trailer – 1:40 min

The campaign is integrated across a number of channels beginning with the official Rampenfest Film Website, the offical Oberpfaffelbachen town website that feat. the MISS RAMPENFEST Competition, Jeff Schultz’s Facebook site (with approx 800 friends) and his blog.

Also worth seeing are Jeff’s Youtube page and the Friendster page of Franz Brendl the Oberpfaffelbachen town’s council.

The offical Oberpfaffelbachen town website

Jeff Schultz’s Facebook site

Jeff’s Youtube page

Friendster page of Franz Brendl

This is really a great 360 Viral Campaign with a lot of really funny ideas!

Check out: www.rampenfest.com

(Source: www.viralblog.com)

 





Gatorade: Baseball Girl “Amazing Catch” Viral

25 06 2008

Here is a cool Gatorade Viral clip that has just been posted a few days back for all of the Baseball lovers out there….

Video: Gatorade: Amazing Baseball Catch Ballgirl -0:39 min

Kind of reminds me of the LeBron James Powerade Viral that came out a year or two back…

Video: Powerade: LeBron James hits full court shots-0:29 min

Did they really do it…we will never know ;o)

Interestingly the following shows that LeBron might actually be able to pull it off.

Video: LeBron James full court shot during practice -0:38 min

Spooky!!