Fast Food Promotions: Big ‘n’ Juicy & Whopper Freak Out*

31 12 2007

ad_burger_king_ronald_01.jpg

Here are two really cool campaigns from our favorite fast food joints.

Mc Donalds Sweden: Big ‘n’ Juicy Promotion:

To promote their special “Big ‘n’ Juicy Burger Mc Donalds Sweden came up with a great out of home executions.

A poster frame that actually is a gigantic serviette dispenser

mcdonalds_big_1.jpg

The coinciding print execution is also pretty funny. Similar to the dispenser idea the’ve inserted pages made from the original serviette material into the center spread of major daily newspapers.

mcdonalds_big_2.jpg

(Source: adgoodness.com)

Burger King US: Whopper Freak Out

Burger King US have recently launched the “Whopper Freak Out” campaign. The basic purpose was to re-iterate the positioning of the Whopper as the ultimate US burger.

The creative is a pretty funny 30 sec TV ad and a 7 minute webspecial that capture the action in a Las Vegas Burger King restaurant, where customers where filmed while the staff explains to them that from this day on Burger King decided to discontinue the Whopper.

I really like the two guys infron of the store that comment that “Burger King without the Whopper should be called Burger Queen” ;o)

Burger King: “Whopper Freak Out – Webspecial”

 

Burger King ” Whopper Freak Out – TV Ad”

Check Out: Whopper Freak Out.com

(Source: 7daysawake.com)





Cloverfield: New TV Ads*

30 12 2007

cloverfield.jpg

Here is a new array of Cloverfield teaser tv ads. Now it’s definitly time to see this movie ;o)

– still trying to sort out the playlist functionality –

The official Cloverfield websites features a 5 minute webspecia including an “exclusive preview promotion”.

cloverfield-2.jpg

The next best thing is actually seeing the movie on January 18th, hope it fullfills all of the pre-promotion.

Visit: http://www.cloverfieldmovie.com/





Sonypictures: Will Smith “Hancock”*

29 12 2007

safarischnappschuss8.jpg

While everybody is waiting for Will Smith‘s newest movie “I am legend” to hit cinemas in Europe, I am already looking forward to this new Will Smith flick, which is due next summer: “Hancock

The trailer is hilarious!


Next to Will Smith the film features Charlize Theron and Jason Bateman.
The story in short (thanks imdb.com):

A hard-living superhero (Smith) who has fallen out of favor with the public enters into a questionable relationship with the wife (Theron) of the public relations professional (Bateman) who’s trying to repair his image.”

This promises to be pretty funny!

Visit: http://www.sonypictures.com/movies/hancock/





Coldplay: X-Mas Greeting*

29 12 2007

safarischnappschuss1.jpg

Dunno wether it is the fact that I am so looking forward to Coldplay’s new album, which is due in spring next year or the fact that I simply like this version of “Last Christmas” that I am posting this ;o)

… so I leave it up to you to decide.

Here is Coldplay’s X-mas Greeting to their fans which they posted on their website

Coldplay – “Last Christmas”

If you want to learn more about the new album “Prospekt” check out www.coldplay.com.

Visit: Coldplay.com





Feist: “1 2 3 4” Directors Cut*

25 12 2007

Merry X-mas everyone ;o) Most of you will know this one from the iPod Nano Ads. The song is called “1234” by Canadian singer Leslie FEIST.

I really like the song and the video, which was directed by Patrick Daugthers. Interestingly the video was shot in one take. Here is the “directors cut”

FEIST – “1 2 3 4” 

Enjoy and visit: http://www.listentofeist.com/





hp: “What do you have to say?” – gwen stefani and jake burton*

21 12 2007

screenhunter_04-dec-21-1149.jpg 

A few weeks back I had posted a campaign overview of some of the TV-ads produced for the HP “Personal campaign”.  With the launch of Dreamwork’s “Bee Movie” starrring Jerry Seinfeld. HP have added Seinfeld to the list of VIP Testimonials:

HP – Jerry Seinfeld – “Hands” TV ad

In addition to the TV-ad there is the special minisite which also features a “stand up comedy” promotion tied to stumbleupon.com.

“WHAT DO YOU HAVE TO SAY?” 

To promote their Home & Office printing individualization products, HP  comissioned singer and fashion designer Gwen Stefani and  designer Jake Burton as a testimonials.

 screenhunter_03-dec-21-1126.jpg

The campaign themed: “What do you have to say?” displays the mutliple activities that Stefani and Burton are engaged in.

Similar to “Hands” the campaign introduces a new creative device: “the flying prints/photos/pictures” that seem to represent the many different thing that the testimonials have to say and express through their HP prints. 

The centerpieces are signature TV ads and dedicated websites that feature some individualizations promotional features.

HP – “What do you have to say?” – Gwen Stefani 

HP – “What do you have to say?” – Jake Burton

 

In addition to the TV ads – HP produced a set of features with Burton all of which are featured on his minisite. Here is an excerpt

 HP- What do you have to say?” – Building a brand – Jake Burton

screenhunter_05-dec-21-1152.jpg

Similar to Hands the campaign has a “consumer testimonial element” the ads of which you can yee on the coinciding YouTube channel.

Last but not least, here is an interesting interactive Out of Home installation that was done for HP, that plays with the flying visuals mechanism.

HP – Installation

 

I know that not everybody is in favor of these campaigns, but I truly like them. I like the creative mechanism and way that they have been fitted to the respective VIPs. I am looking forward to the next campaign…

 Visit: HP.com/whatdoyouhavetosay

 

 

 





Warnerbros: Batman “The Dark Knight” Theatrical Trailer*

20 12 2007

dark_knight_serious_poster.jpg

Finally we get to see more of the Batman sequel “The Dark Knight” ,due to be released in 2008. After an extensive teaser campaign, that has reached it’s next high with release of the following poster and the above grafitti’ teaser…during the US premiere of “I am Legend“(actually a website and a film worth seeing as well )…

onesheet.jpg

Warner Brothers have released the first full trailer for the Dark Knight and a featurette that was specifically produced as a tease for IMAX cinemas

“The Dark Knight” – Trailer

“The Dark Knight” – IMAX Featurette

 

“The Joker” also still has his own website: http://www.whysoserious.com/

screenhunter_01-dec-20-1314.jpg

I am really looking forward to what comes next….

Visit: www.thedarkknight.com & www.whysoserious.com