Melbourne: 3-D Parking Garage*

4 08 2008

Here is an award-winning parking lot (never heard about that before).

The artist that designed it gave the indicator signage a 3D brush up…looks a bit spooky but it seems to work.

(Source: jalopnik.com)





Converse: Santogold, J. Casablancas, Pharrell “My Drive Thru” Video*

12 07 2008

Now here is a really cool video!!

“My Drive thru” by N.E.R.D., Santogold and Julian Casablancas produces by Pharrell.

Video: “My Drive thru” – 2:30 min

The video is part of the “Connectivity campaign” that Converse have launched as part of their 100 year celebration.

Check out the Website…

Converse Connectivity Website

There is also an Interview that goes along with the video, where the artists explain their connection to Converse.

Video: “Pharrell, Santogold – Converse Interview” – 4:32 min

I really like the “sticker/label” creative theme, that is the red thread on the site and the video!

Check out: Converse Connectivity Website





Nikefootball: Take it to the next level*

18 05 2008

Here is two clips from Nike’s pre “EURO 2008” soccer campaign themed: “Take it to the next level”.

The first one is the new Nikefootball tv ad directed by Guy Ritchie and feat. some of Europe’s most

famous soccer players. The clip shows the rise of a young player through several games competiting against Europe’s best. The whole clip is shot from the subjective view of the player…

Video: Nike “Take it to the next level – 1:57 min

Kind of reminds me of one of my favourite music videos by “The ProdigySmack my bitch up” (carefull explicit content).

The ad leads you to Nike’s latest football portal on the web.

On of the highlights is the promotion for Cesc Fàbregas new Sky Sports Live Show.

As a kick-off teaser Fàbregas handels a burning football (pretty cool!)

Video: Nike – “Fàbregas Staying Cool” – 1:33 min

Check out: nikefootball.com

(Source: adverblog.com)





NBA Amazing: There can only be one campaign*

13 05 2008

As an extension to their NBA Amazing campaigns (Season/Playoffs) the NBA have now launched a full

fledged NBA 2008 Playoffs campaign themed “There can only be one!”. The ads use split screen as a basis and combines the faces of the respective signature players that are or will be competing against each other in the different heats of the playoffs.

Here is a few examples, I specifically like the “Hamilton/Iguodala”and the “Howard/Paul” ones.  

Video: NBA There can only be one  – Bryant/Boozer -0:32 min 

Video: NBA There can only be one  – LeBron/Garnett-0:32 min 

Video: NBA There can only be one  – Hamilton/Iguodala-0:32 min

Video: NBA There can only be one  – Howard/Paul -0:32 min

In addition here is a clip that gives you a bit of behind the scenes…

Video: NBA There can only be one  – Making of – 01:42 min

Finally I’ve tried to pull all of them together in a You Tube Playlist that you can find here. Dunno if I got each and everyone ;o)

Pretty cool!

Visit: nba.com





Blackle.com: Save Energy while you Search*

28 07 2007

blackle.jpg

Energy Conservation is one o the key discussions at the moment. Here is a great way of saving energy while you search the web: Blackle.com. Blackle encourages surfers to use their site instead of google.com for, as they claim, blackscreen page helps save more energy than the white Google screen.

blackle2.jpg

Dunno wether it’s true, but the idea is great!!

(Source: www.mtvsticky.com)