Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…
PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…
Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)
Video: PUMA – Usain Bolt Press Conference – 2:00 min
I was over in the U.S. a few weeks back and saw this really interesting and impressive documentary on HBO.
In “The Black List” 22 prominet Afro-Americans tell their own story and reveal insights into the struggles, triumphs and joys of black life in the United States. Each of them speaks for approx. 4-5 minutes and is filmed in front of a simple grey screen.
Video: HBO – “The Black List – Making of” – 2:36 min
Renowned portrait photographer and filmmaker Timothy Greenfield-Sanders, directed, and award winning journalist Elvis Mitchell interviewed the following complete list of people and put the piece together:
“The project celebrates the diverse experiences of being black in America and maximizes the power of these stories through a range of activities, including: a traveling museum exhibition of photographic portraits, organized by The Museum of Fine Arts, Houston; an upcoming book of photographs and interviews, published by Atria, a division of Simon & Schuster, New York; and a national interactive, curriculum-based educational program. “The Black List Project” is produced by Freemind Ventures, a New York-based media collective, and is the pilot program to the larger Freemind initiative “One Million Stories.”
I really like this documentary as it covers members of the Afro-American community from so many different lines of work. From what I understand HBO is working on a Volume two that will have more political and also social leaders in it. Looking forward to that!
Here is two clips from Nike’s pre “EURO 2008” soccer campaign themed: “Take it to the next level”.
The first one is the new Nikefootball tv ad directed by Guy Ritchie and feat. some of Europe’s most
famous soccer players. The clip shows the rise of a young player through several games competiting against Europe’s best. The whole clip is shot from the subjective view of the player…
Video: Nike “Take it to the next level – 1:57 min
Kind of reminds me of one of my favourite music videos by “The Prodigy – Smack my bitch up” (carefull explicit content).
The ad leads you to Nike’s latest football portal on the web.
ocean of knowledge* 
Recent Comments