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Tags: Charles Barkley, Dwight Howard, Larry Bird, LeBron James, McDonalds, Michael Jordan, NBA
Categories : Consumer Products, Sports, TV Advertising
Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl
In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.
Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min
The classic MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…
Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min
Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley …
Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min
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Tags: Athletics, Berlin, Bolt Arms, IAAF, Puma, Pumarunning, Running, Usain Bolt, World Champion
Categories : Fashion, Sports
Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…
PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…
Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)
Video: PUMA – Usain Bolt Press Conference – 2:00 min
Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min
Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min
The fans are crazed too ;o)
Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min
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Tags: Arsene Wenger, Burning Football, Cesc Fabregas, Cristiano Ronaldo, Euro 2008, Football, Marco Materazzi, Nani, Nike, Ruud van nistelroy, The Prodigy, TV ad, Wayne Rooney, Wesley Sneijder, William Gallas, Zlatan Ibrahimovic
Categories : Online, Sports, Uncategorized
Here is two clips from Nike’s pre “EURO 2008” soccer campaign themed: “Take it to the next level”.
The first one is the new Nikefootball tv ad directed by Guy Ritchie and feat. some of Europe’s most
famous soccer players. The clip shows the rise of a young player through several games competiting against Europe’s best. The whole clip is shot from the subjective view of the player…
Video: Nike “Take it to the next level – 1:57 min
Kind of reminds me of one of my favourite music videos by “The Prodigy – Smack my bitch up” (carefull explicit content).
The ad leads you to Nike’s latest football portal on the web.
On of the highlights is the promotion for Cesc Fàbregas new Sky Sports Live Show.
As a kick-off teaser Fàbregas handels a burning football (pretty cool!)
Video: Nike – “Fàbregas Staying Cool” – 1:33 min
Check out: nikefootball.com
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Tags: Andre Iguodala, Carlos Boozer, Chris Paul, Dwight Howard, Kevin Garnett, Kobe Bryant, LeBron James, NBA, NBA Amazing, NBA Playoffs 2008, Richard Hamilton, TV Advertising
Categories : Sports, TV Advertising, Uncategorized
As an extension to their NBA Amazing campaigns (Season/Playoffs) the NBA have now launched a full
fledged NBA 2008 Playoffs campaign themed “There can only be one!”. The ads use split screen as a basis and combines the faces of the respective signature players that are or will be competing against each other in the different heats of the playoffs.
Here is a few examples, I specifically like the “Hamilton/Iguodala”and the “Howard/Paul” ones.
Video: NBA There can only be one – Bryant/Boozer -0:32 min
Video: NBA There can only be one – LeBron/Garnett-0:32 min
Video: NBA There can only be one – Hamilton/Iguodala-0:32 min
Video: NBA There can only be one – Howard/Paul -0:32 min
In addition here is a clip that gives you a bit of behind the scenes…
Video: NBA There can only be one – Making of – 01:42 min
Finally I’ve tried to pull all of them together in a You Tube Playlist that you can find here. Dunno if I got each and everyone ;o)
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Tags: Cristiano Ronaldo, Kobe Bryant, Liu Xiang, Maria Sharapova, Mayy Pacquiao, Nike, Nike Training, Roger Federer
Categories : Fashion, Online, Sports
Nike (I think Asia) has launched a campaign to promote their line of Nike Training appareal.
The ads follows famous athletes as they follow their training routines.
Here is the official description from Wieden+Kennedy Tokyo:
“We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes’ brows. The final moments of their victories are revealed as each athlete basks in the glow of victory… not only from the win, but from the long, hard road it took to get there.”
Here is the tv ad:
Nike – “Fast Forward” – 1:01 min
Also check out the website, which features interviews with the different athletes on their individual training plans and steps.