McDonalds: LeBron vs. Howard – Jordan vs. Bird Remake*

26 03 2011

Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl

In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.

Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min

The classic  MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…

Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min

Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley

Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min





Nike Air: “The Secret Behind the Air”*

12 06 2010

While I am at it…here is another one for today ;o)

Nike just did a great little set of videos for the 30th anniversary of their Nike AIR range of shoes.

With the help of many Nike signature athletes and legends (among others: Maria Sharapova, Paul Rodriguez, Carl Lewis, John McEnroe,  …) Actor David Koechner reveals the secret behind the air in Nike AIR shoes. Really funny!!

Watch the clips and find out ;o)

Video: “Nike – The Secret Behind the Air” – Duration: 2:30

Read the rest of this entry »





PUMA: Usain Bolt “THE BOLT ARMS”*

22 08 2009

berlin-did-ya-see-dat

Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…

Beijing Olympics Athletics Mens 100M

PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…

Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)

89725063AH003_Puma_Press_Co

Video: PUMA – Usain Bolt Press Conference – 2:00 min

Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min

Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min

The fans are crazed too ;o)

bolt-arms-con-1

Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min

Visit: Pumarunning.com







HBO: The Black List – Volume 1*

13 10 2008

I was over in the U.S. a few weeks back and saw this really interesting and impressive documentary on HBO.

In “The Black List”  22 prominet Afro-Americans tell their own story and reveal insights into the struggles, triumphs and joys of black life in the United States. Each of them speaks for approx. 4-5 minutes and is filmed in front of a simple grey screen.

 

Video: HBO – “The Black List – Making of” – 2:36 min

 

Renowned portrait photographer and filmmaker Timothy Greenfield-Sanders, directed, and award winning journalist Elvis Mitchell interviewed the following complete list of people and put the piece together:

If you click on the links they will take you to some of the video pieces. In addition here is the trailer.

Video: HBO – “The Black List – Trailer” – 0:57 min

The documentary also is the hub of the “The Black List Project“:

“The project celebrates the diverse experiences of being black in America and maximizes the power of these stories through a range of activities, including: a traveling museum exhibition of photographic portraits, organized by The Museum of Fine Arts, Houston; an upcoming book of photographs and interviews, published by Atria, a division of Simon & Schuster, New York; and a national interactive, curriculum-based educational program. “The Black List Project” is produced by Freemind Ventures, a New York-based media collective, and is the pilot program to the larger Freemind initiative “One Million Stories.”

I really like this documentary as it covers members of the Afro-American community from so many different lines of work. From what I understand HBO is working on a Volume two that will have more political and also social leaders in it. Looking forward to that!

Check out: http://www.blacklistproject.com/

(Source: HBO.com)





Nikefootball: Take it to the next level*

18 05 2008

Here is two clips from Nike’s pre “EURO 2008” soccer campaign themed: “Take it to the next level”.

The first one is the new Nikefootball tv ad directed by Guy Ritchie and feat. some of Europe’s most

famous soccer players. The clip shows the rise of a young player through several games competiting against Europe’s best. The whole clip is shot from the subjective view of the player…

Video: Nike “Take it to the next level – 1:57 min

Kind of reminds me of one of my favourite music videos by “The ProdigySmack my bitch up” (carefull explicit content).

The ad leads you to Nike’s latest football portal on the web.

On of the highlights is the promotion for Cesc Fàbregas new Sky Sports Live Show.

As a kick-off teaser Fàbregas handels a burning football (pretty cool!)

Video: Nike – “Fàbregas Staying Cool” – 1:33 min

Check out: nikefootball.com

(Source: adverblog.com)





NBA Amazing: There can only be one campaign*

13 05 2008

As an extension to their NBA Amazing campaigns (Season/Playoffs) the NBA have now launched a full

fledged NBA 2008 Playoffs campaign themed “There can only be one!”. The ads use split screen as a basis and combines the faces of the respective signature players that are or will be competing against each other in the different heats of the playoffs.

Here is a few examples, I specifically like the “Hamilton/Iguodala”and the “Howard/Paul” ones.  

Video: NBA There can only be one  – Bryant/Boozer -0:32 min 

Video: NBA There can only be one  – LeBron/Garnett-0:32 min 

Video: NBA There can only be one  – Hamilton/Iguodala-0:32 min

Video: NBA There can only be one  – Howard/Paul -0:32 min

In addition here is a clip that gives you a bit of behind the scenes…

Video: NBA There can only be one  – Making of – 01:42 min

Finally I’ve tried to pull all of them together in a You Tube Playlist that you can find here. Dunno if I got each and everyone ;o)

Pretty cool!

Visit: nba.com





Nike: “Fast Forward” TV ad*

6 05 2008

Nike (I think Asia) has launched a campaign to promote their line of Nike Training appareal.

The ads follows famous athletes as they follow their training routines.

Here is the official description from Wieden+Kennedy Tokyo:

“We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes’ brows. The final moments of their victories are revealed as each athlete basks in the glow of victory… not only from the win, but from the long, hard road it took to get there.”

Here is the tv ad:

Nike – “Fast Forward” – 1:01 min

Also check out the website, which features interviews with the different athletes on their individual training plans and steps.

Visit: www.niketraining.com