Nike Air: “The Secret Behind the Air”*

12 06 2010

While I am at it…here is another one for today ;o)

Nike just did a great little set of videos for the 30th anniversary of their Nike AIR range of shoes.

With the help of many Nike signature athletes and legends (among others: Maria Sharapova, Paul Rodriguez, Carl Lewis, John McEnroe,  …) Actor David Koechner reveals the secret behind the air in Nike AIR shoes. Really funny!!

Watch the clips and find out ;o)

Video: “Nike – The Secret Behind the Air” – Duration: 2:30

Read the rest of this entry »





Nikefootball: Take it to the next level*

18 05 2008

Here is two clips from Nike’s pre “EURO 2008” soccer campaign themed: “Take it to the next level”.

The first one is the new Nikefootball tv ad directed by Guy Ritchie and feat. some of Europe’s most

famous soccer players. The clip shows the rise of a young player through several games competiting against Europe’s best. The whole clip is shot from the subjective view of the player…

Video: Nike “Take it to the next level – 1:57 min

Kind of reminds me of one of my favourite music videos by “The ProdigySmack my bitch up” (carefull explicit content).

The ad leads you to Nike’s latest football portal on the web.

On of the highlights is the promotion for Cesc Fàbregas new Sky Sports Live Show.

As a kick-off teaser Fàbregas handels a burning football (pretty cool!)

Video: Nike – “Fàbregas Staying Cool” – 1:33 min

Check out: nikefootball.com

(Source: adverblog.com)





Nike: “Fast Forward” TV ad*

6 05 2008

Nike (I think Asia) has launched a campaign to promote their line of Nike Training appareal.

The ads follows famous athletes as they follow their training routines.

Here is the official description from Wieden+Kennedy Tokyo:

“We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes’ brows. The final moments of their victories are revealed as each athlete basks in the glow of victory… not only from the win, but from the long, hard road it took to get there.”

Here is the tv ad:

Nike – “Fast Forward” – 1:01 min

Also check out the website, which features interviews with the different athletes on their individual training plans and steps.

Visit: www.niketraining.com





Nike: Kobe Bryant “Aston Martin Jump” Viral*

13 04 2008

Here is a great viral from Nike featuring Kobe Bryant jumping over an Aston Martin ;o)

(Source: www.flytip.com)





Nike+: New TV Commercial

11 04 2008

Here is a new TV commercial celebrating the “Nike+” Apple and Nike cooperation and the fact that the cool thing about Nike+ is that you virutally compete with thousands of people across the globe, even if you feel that you are running alone.

(Source: http://www.joeytomatoes.com/)





Nike+: Addicted Campaign*

17 06 2007

nike-site.jpg

End of April Nike launched a new campaign (Wieden + Kennedy) for their Apple/Nike combined running program: Nike+. The campaign kicked off with the “addicted” TV ad featuring the voice of Edward Norton. It’s a bit like the v/o elements that we remember from the movie Fight Club.

(English)

For the German people out there reading this blog, here is the German version of the ad with a voice over by Thomas D (at least it sounds like it) one of the lead singers of the German Hip Hop band “Die Fantastischen Vier

(German)

Now Nike has extended the campaign feat. “everyday” male & female runners from different European countries that claim “I am a runner”. The creatives builds on the initial tv ads.

Nike+ – “Not a runner”

nike-not-a-runner.jpg

Nike+ – “Sofia”

nike-sofia.jpg

Nike+ – “Paula”

nike-paula.jpg

Nike+ – “Andrew”

nike-andrew.jpg

 

I really like this one..maybe because I am a runner too ;o)

(Sources: Nike+.com & Boardsmag.com)