Nike Singapore: Stadium*

9 07 2007

nikedirect1.jpg

By coincidence here is another Nike creative.

This is a great Direct Marketing piece (Promo Lion Winner) that I found on the Cannes Lions Website.

The brief was aimed at inspiring football-crazy kids to pursue their dreams of playing professionally.

A limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened.

(Source: Cannes Lions)

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