BMW US: Rampenfest – BMW 1-series Viral campaign*

27 06 2008

Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….

Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.

The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (

Here is the trailer…

Video: Rampenfest Trailer – 1:40 min

The campaign is integrated across a number of channels beginning with the official Rampenfest Film Website, the offical Oberpfaffelbachen town website that feat. the MISS RAMPENFEST Competition, Jeff Schultz’s Facebook site (with approx 800 friends) and his blog.

Also worth seeing are Jeff’s Youtube page and the Friendster page of Franz Brendl the Oberpfaffelbachen town’s council.

The offical Oberpfaffelbachen town website

Jeff Schultz’s Facebook site

Jeff’s Youtube page

Friendster page of Franz Brendl

This is really a great 360 Viral Campaign with a lot of really funny ideas!

Check out:



HUMMER UK: H3 The ultimate boy’s toy*

5 04 2008

Here is a really cool Guerilla PR Stunt. HUMMER UK have launched the first right hand drive version of the H3. To do so they created a giant – like no other – toy box and placed it infront of a TOYS R US store.

To further promote the all terrain functionality of the H3, Hummer UK decided to build a remote controlled version of the real car and have people test it for real…pretty cool!


Warnerbros: Batman “The Dark Knight” Theatrical Trailer*

20 12 2007


Finally we get to see more of the Batman sequel “The Dark Knight” ,due to be released in 2008. After an extensive teaser campaign, that has reached it’s next high with release of the following poster and the above grafitti’ teaser…during the US premiere of “I am Legend“(actually a website and a film worth seeing as well )…


Warner Brothers have released the first full trailer for the Dark Knight and a featurette that was specifically produced as a tease for IMAX cinemas

“The Dark Knight” – Trailer

“The Dark Knight” – IMAX Featurette


“The Joker” also still has his own website:


I am really looking forward to what comes next….

Visit: &

CVV: Preventing Suicides*

5 08 2007


Here is a great social guerilla OOH campaign that I found on, for the Sao Paulo based CVV – Centro de Valorização da Vida. The CVV is a social organisation dedicated to help people to help themselves to prevent suicide.




(Source: “.com” Guerilla Promtion*

22 07 2007

Found this one on

It’s a guerilla promotion for the Indian based – domain registration service.

Not unique but really cool execution!


The Simpsons Movie: Harper’s Bazaar*

17 07 2007


As most of will have read there is a lot of tease activity going on for the upcoming Simpson’s Movie release on July 27th, 2007.

From the really cool minisite that features mini games, a Simpsons configurator (Create your own) and naturally movie trailers…

…to the 7/11 Promo in the US where they re-dressed the 7/11 markets to “Apuh’s KWIK-E Mart’s” inside out :o)


..and a Donut on the Statue of Liberty.

The best one yet is an editorial piece in the August edition of Harper’s Bazaar.

Together with Linda Evangelista


…the Simpsons take a trip to beautiful Paris and meet up with the most influental Fashion Designers & Brands of our time, ranging JP Gaultier Donna Versace Karl Lagerfeld to Victor & Rolf.

Here is a few examples from the magazine:

 chanel1.jpg   chanel3.jpg chanel-4.jpg


 jpg1.jpg   jpg3.jpg  jpg4.jpg

Jean-Paul Gaultier

 s320x320.jpg versace21.jpg versace3.jpg 


000f19ka.jpg vr2.jpg  vr4.jpg

Viktor & Rolf 

and you can find more one:

This is a great tease campaign extension! Hats off!

Take Lessons*

10 07 2007


Here is a set of nice “Guerilla Self-Promotions” (Thanks adgoodness) for ballet dancing, piano and skateboarding lessons.



And here is my favorite: