Carhartt: Van Competition*

29 05 2007


Even though this one is a bit older, it’s still pretty cool!

In autumn 2006 Carhartt® introduced the paper model construction kit for a delivery van. You had the opportunity to customise this miniature carton van.

The response has been great – people sprayed, glued, ripped, and stapled like crazy. The little vans mutated into gangster cars, ice vans, transformers, and even a baked gingerbread vehicle. If you go the website you can see all the different vans that have been created across Europe!


Visit: Carhartt®

Nokia: N95*

27 05 2007


One of my favorite campaigns at the moment is from Nokia for their latest Nseries multimedia phone the new Nokia N95

The campaign themed “In your pocket” is a mix of an array of different communication tools and channels which are lead by a really well produced TV ad.

Nokia N95 “In your pocket”


The central hub for all N95 related promotions and information is he N95 microsite, which features a “in you pocket” video promotion.


Here’s an interesting Out of Home “Interactive Busshelter Billboard” promo from Nokia UK that I found on

N95 Touchscreen Promo


Finally N95 is also feat. on Nokia’s freshly launched Beta Version of their Nokia Experience website. Here users can access multimedia applications and content for their Nseries mobile phone. (Source:



Visit: Nseries – N95










London: Open Green Spaces Trafalgar*

27 05 2007


In an effort to promote London’s open green space movement, Cake, on May 24th, turfed the entire surface of London’s Trafalgar Square. Here is pics of the event in the related Facebook page here. And some “before” pictures here.

Here is the timelaps video:


Audi: New A5*

27 05 2007


Here is two TV ads for Audi’s new coupé the Audi A5.

Audi A5 “Kite”


Audi A5 “Rythm of lines”


Cicatriz: Online Store*

25 05 2007


 Cicatriz Clothing, has a new webshop site . The page is set up in a way that the products are displayed in “video-tiles”. If you click on one of the the video becomes bigger and allows the user to look at detials of the shirts. The interface allows, buying in one click and it updates in real time the number of available items, when you mouse over the size.

The video is also visible once you go view your shopping cart.


Ford UK: New Mondeo Campaign*

24 05 2007


During last nights telecast of the UEFA Champions League final,  have premiered their launch campaign for the new Ford Mondeo. Here is the official press release:


*Biggest ad campaign shot in London to date
* 30 London locations
* 300-400 crew and cast
* 1,400 balloons
* 600 cubic metres of helium
* 76,000 feet of film

BRENTWOOD, Essex, 21 May, 2007 – Ford is running its biggest marketing campaign this year to support the launch of the all-new Ford Mondeo, with the first ever Sky TV High Definition (HD) campaign.

The television commercial will premiere on Sky Sports HD channel at half time in the UEFA Champions League Final, which Ford sponsors, on Wednesday 23 rd May. Titled “Desire”, the ad was filmed in 30 locations in and around London, including internationally recognized landmarks such as Trafalgar Square and Tower Bridge. The execution shows a series of cars with balloons attached, floating skyward. It suggests that that the vehicles have been dispensed with by their owners once they have spotted the new desirable Ford Mondeo.

“It is only fitting that we would unveil the all-new Ford Mondeo with advertising that is as innovative and emotionally engaging as the car itself,” said Stephen Odell, Ford of Europe’s vice president for marketing, sales and service, “We wanted to reach a wide audience with “Desire” so the Champions League Final was the perfect fit.”

Special Effects

The floating cars in the ad look convincing since most are real – some of the cars actually took flight using a combination of different techniques. The lightest car featured in the ad weighs less than five kilograms and can float unsupported when filled entirely with helium. “Desire” marks the first time that such a vehicle has appeared in an ad or film. Other cars used in the shoot were made out of lightweight carbon fibre.

TV Ad: “Desire”


Making of: “Desire”



Warnerbros: Batman – Return of the Dark Knight*

24 05 2007


The Catch-Up-Blog has posted an article on a pretty extensive and interesting teaser campaign for the 2008 release of Batman: Return of the Dark Knight. A definite must read!


UPDATE: Visit this related ocean of knowledge post which features the theatrical trailer…