Japan: New ways of Out-Of-Home Advertising?*

23 11 2007

 melody_road_small01.jpg

I’ve found this on Cherryflava.com. A few witty civil engineers have come up with what could be a new out-of-home advertising idea ;o)

A road that plays musical tunes…

Small grooves built into the road surface, positioned between 6 and 12mm apart, emit an audible sound when a car passes over them. The size of the gap between each groove affects the pitch of the sound so it’s possible to make out an entire song as long as there’s enough road ahead. For optimal results cars need to travel at just 28mph, which ensures that wind, engine and tire noise are at a minimum.

Here is the proof …

Source: Cherryflava.com

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