Lufthansa A380: Announcement Campaign*

12 06 2010

It’s been some time since I’ve posted on my blog. Over the course of the last weeks I thought it would be nice to get back in to the habit.

In a time that everybody writes about funky web 2.0 campaigns and all of the new channels it is sometimes the “simple” things that are ¬†worth mentioning, e.g. a good print ad combined with a simple web portal and good content.

A good example is the announcement campaign that Lufthansa did for the addition of the Airbus A380 to their fleet in mid May 2010.

The introduction of this new member of the Lufthansa fleet was ochestrated with a number of activities. It included the above print ad, that I personally like a lot, and a multilanguage web portal that gives users a deeper insight on the development, technical details and amenities of the A380.

Web: Lufthansa A380 Web Portal

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