It’s been some time since I’ve posted on my blog. Over the course of the last weeks I thought it would be nice to get back in to the habit.
In a time that everybody writes about funky web 2.0 campaigns and all of the new channels it is sometimes the “simple” things that are worth mentioning, e.g. a good print ad combined with a simple web portal and good content.
The introduction of this new member of the Lufthansa fleet was ochestrated with a number of activities. It included the above print ad, that I personally like a lot, and a multilanguage web portal that gives users a deeper insight on the development, technical details and amenities of the A380.