Fast Food Promotions: Big ‘n’ Juicy & Whopper Freak Out*

31 12 2007

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Here are two really cool campaigns from our favorite fast food joints.

Mc Donalds Sweden: Big ‘n’ Juicy Promotion:

To promote their special “Big ‘n’ Juicy Burger Mc Donalds Sweden came up with a great out of home executions.

A poster frame that actually is a gigantic serviette dispenser

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The coinciding print execution is also pretty funny. Similar to the dispenser idea the’ve inserted pages made from the original serviette material into the center spread of major daily newspapers.

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(Source: adgoodness.com)

Burger King US: Whopper Freak Out

Burger King US have recently launched the “Whopper Freak Out” campaign. The basic purpose was to re-iterate the positioning of the Whopper as the ultimate US burger.

The creative is a pretty funny 30 sec TV ad and a 7 minute webspecial that capture the action in a Las Vegas Burger King restaurant, where customers where filmed while the staff explains to them that from this day on Burger King decided to discontinue the Whopper.

I really like the two guys infron of the store that comment that “Burger King without the Whopper should be called Burger Queen” ;o)

Burger King: “Whopper Freak Out – Webspecial”

 

Burger King ” Whopper Freak Out – TV Ad”

Check Out: Whopper Freak Out.com

(Source: 7daysawake.com)

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