Here are two really cool campaigns from our favorite fast food joints.
To promote their special “Big ‘n’ Juicy Burger Mc Donalds Sweden came up with a great out of home executions.
A poster frame that actually is a gigantic serviette dispenser
The coinciding print execution is also pretty funny. Similar to the dispenser idea the’ve inserted pages made from the original serviette material into the center spread of major daily newspapers.
Burger King US: Whopper Freak Out
Burger King US have recently launched the “Whopper Freak Out” campaign. The basic purpose was to re-iterate the positioning of the Whopper as the ultimate US burger.
The creative is a pretty funny 30 sec TV ad and a 7 minute webspecial that capture the action in a Las Vegas Burger King restaurant, where customers where filmed while the staff explains to them that from this day on Burger King decided to discontinue the Whopper.
I really like the two guys infron of the store that comment that “Burger King without the Whopper should be called Burger Queen” ;o)
Burger King: “Whopper Freak Out – Webspecial”
Burger King ” Whopper Freak Out – TV Ad”
Check Out: Whopper Freak Out.com