Nike+: New TV Commercial

11 04 2008

Here is a new TV commercial celebrating the “Nike+” Apple and Nike cooperation and the fact that the cool thing about Nike+ is that you virutally compete with thousands of people across the globe, even if you feel that you are running alone.



Apple & Braun: Good Design is Timeless*

31 01 2008


Just found this post on Gizmodo has posted an interesting comparison of Apple’s latest product line-up and how the design is influenced by the timeless classics of Braun, designed by Dieter Rams.

I think the pictures speak for themselves:


My favorite is the comparison of the Iphone – Calculator with the Braun ET44 calculator ;o) 

Source: Gizmodo &

Nike+: Addicted Campaign*

17 06 2007


End of April Nike launched a new campaign (Wieden + Kennedy) for their Apple/Nike combined running program: Nike+. The campaign kicked off with the “addicted” TV ad featuring the voice of Edward Norton. It’s a bit like the v/o elements that we remember from the movie Fight Club.


For the German people out there reading this blog, here is the German version of the ad with a voice over by Thomas D (at least it sounds like it) one of the lead singers of the German Hip Hop band “Die Fantastischen Vier


Now Nike has extended the campaign feat. “everyday” male & female runners from different European countries that claim “I am a runner”. The creatives builds on the initial tv ads.

Nike+ – “Not a runner”


Nike+ – “Sofia”


Nike+ – “Paula”


Nike+ – “Andrew”



I really like this one..maybe because I am a runner too ;o)

(Sources: &