PUMA: Usain Bolt “THE BOLT ARMS”*

22 08 2009

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Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…

Beijing Olympics Athletics Mens 100M

PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…

Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)

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Video: PUMA – Usain Bolt Press Conference – 2:00 min

Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min

Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min

The fans are crazed too ;o)

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Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min

Visit: Pumarunning.com







Headhoods.com: Straight from the Hood*

18 08 2009

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Not really a campaign for something, but a great idea for a fashion line.

Headhoods.com sells hoodies with famous faces or characters on the hood. Great idea!

The pictures alone make a great campaign! 

Go to: Headhoods.com

(Source via: http://twitter.com/Stuart_Melrose)





Bajaj Irons: “Flatten Everything” Print ads*

15 04 2009

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Here is a great campaign that I found on adverbox.com. It’s a campaign by Bajaj Irons, one of the subsidaries of Indian Bajaj Corporation.

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The print ads are quite self explanatory…;o) Enjoy!

(Source:adverbox.com)





Tata Nano: Launch Marketing Campaign*

12 04 2009

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With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.

As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.

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Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.

It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.

Check out:

http://www.tatanano.com

http://www.financialexpress.com/news/unconventional-ad-campaign-planned/438144/





Audi Q5: “Unbox the Box” TV ad*

26 01 2009

 

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Here is a great ad, from Bartle, Bogle & Hagerty for the introduction of the Audi Q5 in the U.K. .

Video: Audi Q5  – “Unbox the Box” TV Ad 1:10 min

Really cool execution!

Check out: audi.co.uk