In Detroit in 2006 GM presented the E-Flex electric propulsion technology in the Chevrolet Volt Concept. Since then they’ve been releasing communication around the technology, this concept and other concept vehicles (e.g. the Opel Flextreme).
The funniest piece of consumer driven comms that I have seen so far is the following TV ad:
Chevrolet Volt Concept – Dog [00:31]
I am still not sure wether this is real ;o)
Visit: Chevrolet.com/electriccar & gmnext.com
ocean of knowledge* 
I think I know this guy. He seems to be an automotive ad celebrity. See here: http://www.zippyvideos.com/3763800156409266/dog_big/
Thanks for sharing these valued Television ideas. I’m bookmarking you for future reference, as the subject resonated strongly with me. Keep feeding the creativity.
I am currently travelling so, for this reason, I’ve nothing better to do than surf the web for television info,lie around or update my blog. Looking forward to reading more from you.