Lexus: “ActivelySafe” – Pop-Up Book TV Ad*

8 01 2008

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Here is a great tv ad from Lexus. It’s a gigantic pop up book telling a story about the great safety features in the Lexus SUV range.

Lexus RX – Pop up Book TV Ad
(here is a higher res version of the ad)

And if you don’t believe it is for real, here is the Making of…

Lexus RX – Pop up Book – Making of

Also be sure the website…there is a nice gadget as an opener ;o)

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Visit: www.activelysafe.com

(Source: www.joeytomatoes.com)

 

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