hp: “What do you have to say?” – gwen stefani and jake burton*

21 12 2007

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A few weeks back I had posted a campaign overview of some of the TV-ads produced for the HP “Personal campaign”.  With the launch of Dreamwork’s “Bee Movie” starrring Jerry Seinfeld. HP have added Seinfeld to the list of VIP Testimonials:

HP – Jerry Seinfeld – “Hands” TV ad

In addition to the TV-ad there is the special minisite which also features a “stand up comedy” promotion tied to stumbleupon.com.

“WHAT DO YOU HAVE TO SAY?” 

To promote their Home & Office printing individualization products, HP  comissioned singer and fashion designer Gwen Stefani and  designer Jake Burton as a testimonials.

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The campaign themed: “What do you have to say?” displays the mutliple activities that Stefani and Burton are engaged in.

Similar to “Hands” the campaign introduces a new creative device: “the flying prints/photos/pictures” that seem to represent the many different thing that the testimonials have to say and express through their HP prints. 

The centerpieces are signature TV ads and dedicated websites that feature some individualizations promotional features.

HP – “What do you have to say?” – Gwen Stefani 

HP – “What do you have to say?” – Jake Burton

 

In addition to the TV ads – HP produced a set of features with Burton all of which are featured on his minisite. Here is an excerpt

 HP- What do you have to say?” – Building a brand – Jake Burton

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Similar to Hands the campaign has a “consumer testimonial element” the ads of which you can yee on the coinciding YouTube channel.

Last but not least, here is an interesting interactive Out of Home installation that was done for HP, that plays with the flying visuals mechanism.

HP – Installation

 

I know that not everybody is in favor of these campaigns, but I truly like them. I like the creative mechanism and way that they have been fitted to the respective VIPs. I am looking forward to the next campaign…

 Visit: HP.com/whatdoyouhavetosay

 

 

 

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