BMW & Citroën: Automobile Brand Centers*

3 10 2007


Here is two impressive examples of automobile brand centers from BMW and Citroën.


BMW have just released the first pictures of their BMW Welt Brand Center, which will be opened for the public on October 23rd. The center features different sections from “Pick up your BMW” to a “Technology and Design Atelier” and a “Junior Center”.

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The architecture looks pretty impressive and you should defintely have a look at the website , which also features a section that shows visuals of the planning and building process. The architect in charge is Coop Himmelb(l)au.



In 1927 Citroën bought a showroom at No. 42 Avenue Champs-Élysées in Paris. Since then it’s been in use to display Citroëns products in many different ways. Three years ago they’ve then startet construction of their new Brand Center “C42“.


The purpose of the show room is to showcase Citroën at the heart of Parisian and French culture. I have not been there yet but from what I read and what I can see this is a highly impressive piece of architecture.

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The showroom is equipped with eight rotating turntables that rise up vertically through the the building, displaying different models. In addition there is a panoramic elevator that offers a great view of some of Paris’ key landmarks like the Tour Eiffel.


Visit: &





One response

23 02 2009
ady prasetyo

great design and futuristic, with a simple main colour red, white and grey. just a perfect combination between car and modern architecture

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