CHANEL: Coco Madmoiselle*

1 10 2007

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For the launch of their latest Eau de Toilette: Coco Madmoiselle, CHANEL have comissioned actress Keira Knightley. The campaign consists of several elements with a well made TV ad at the center, featuring a great Joss Stone cover of the Nat King Cole classic “L-O-V-E”

Another interesting element is the Coco Madmoiselle website. The site takes you on a walk through Madmoiselle Coco’s apartment. Each section of the walk consists of an interactive little film the photography style of which is similar to the overall style of the campaign. Each section ends in a piece of behind the scenes information of the campaign.

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Really nicely done campaign with a beautiful testimonial ;o)

Visit: www.coco-mademoiselle.com

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