New Fiat 500: Launch Event and TV ad*

28 07 2007


Fiat 500 currently seems to be the number one car in the European automobile community. Here is the Italian tv ad that was launched shortly after the official reveal on July 4th, 2007.

I reckon that for non-Italians it might be a bit difficult to decode but it basically shows places, people and incidents that have moved Italy and happend over the course of the 50 years life span of the Fiat 500 up to the launch of the new car.

The 500 was launched with a really impressive event in Torino. The event must have been amazing (Lauryn Hill performed!). I’ve been searching for some video footage for quite some time and finally found a pretty good clip with a summary:

And for those of you who can not get enough here is a series of Youtube Clips with the full show:

Fiat 500 – 1,  , Fiat 500 – 2, Fiat 500 – 3, Fiat 500 – 4, Fiat 500 – 5, Fiat 500 – 6, Fiat 500 – 7

Finally check out the totally re-launched FIAT UK website, which offers a full fledged 3D experience of the the Fiat range and a nice tease corner for the 500.


I’m pretty sure that this is not the last time that I’ll post something on the Fiat 500.




2 responses

10 10 2007

This reminds me of a great new Ford book – Ford and the American Dream by Clifton Lambreth. The story is about what went wrong with Ford and the American auto companies and what Henry Ford would do to fix them if he were alive today. The new book has a website The lessons learned and the solutions would work for all of corporate America today! Every auto enthusiast and business person should read this book.

2 02 2008
Fiat 500 « ocean of knowledge*

[…] The evening was topped of by a concert of British singer MIKA.This nicely fits to their overall 500 launch activities and adds another burst to the Fiat 500 story. Visit: FIAT […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: