The Simpsons Movie: Harper’s Bazaar*

17 07 2007

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As most of will have read there is a lot of tease activity going on for the upcoming Simpson’s Movie release on July 27th, 2007.

From the really cool minisite that features mini games, a Simpsons configurator (Create your own) and naturally movie trailers…

…to the 7/11 Promo in the US where they re-dressed the 7/11 markets to “Apuh’s KWIK-E Mart’s” inside out :o)

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..and a Donut on the Statue of Liberty.

The best one yet is an editorial piece in the August edition of Harper’s Bazaar.

Together with Linda Evangelista

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…the Simpsons take a trip to beautiful Paris and meet up with the most influental Fashion Designers & Brands of our time, ranging JP Gaultier Donna Versace Karl Lagerfeld to Victor & Rolf.

Here is a few examples from the magazine:

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Chanel 

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Jean-Paul Gaultier

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Versace

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Viktor & Rolf 

and you can find more one: 

http://community.livejournal.com/ohnotheydidnt/13886727.html

This is a great tease campaign extension! Hats off!

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