NZ: Road Saftey*

10 07 2007

flash-before-your-eyes_upload.jpg

Found this on Contagious. A out-of-home campaign for road safety in New Zealand themed “Life flashing by, right before your eyes!”.

To create the effect of the images flashing the boards were placed close enough from each other, so that when a car was traveling past them at 100km/h it would unfold, with the final billboards spaced further apart to reveal the road safety message.

Simple but great execution!

(Source:  Contagious & Ads of the world)

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