MTV: Switch*

4 07 2007


Just saw this on MTV last weekend and found this article on Contagious.

MTV has launched “MTV Switch”, MTV’s online “green program”. To kick things of they teamed up with some of the biggest ad agencies in the business (LOWE, Y&R, Cake, 180 Amsterdam and some major music celebrities and created a total of 35 clips for omone, tv and mobile distribution, all of them embracing eco topics.

 MTV Switch – “Starve” Y&R 

Apart from the OnAir campaign the program is supported online with the website that features all of the above mentioned clips and VIP Statements.





One response

13 03 2008

i love mtv!!!

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