TCM: Public Humiliation*

9 06 2007

The Spanish TV Station “TCM” (Tuner Classic Movies) are currently running a campaign, that one them an Award at the San Sebastian Advertising Festival.

The 360 campaign is based on publicly “humiliating” people which “seem” to have not seen classic films like
Casablanca or Gone with the wind.

Here is a reel with the different elements of the campaign.

I specifically like the “guerilla” ideas with the car.

(Source: Cherryflava.com)

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