Innocent: Tasty little Drinks*

17 05 2007


Here is a tribute to my favorite smoothie brand from the UK: Innocent.

It’s interesting to see how this brand has evolved and is selling and advertising their products.

Here is a bit of background on their story from their Website:

Our Story

the untold truth…



Work hard, play hard. Sure. These days it’s more like work hard, go home and eat potato salad. We’ve always found that there’s something about modern living that makes it hard to be healthy. That’s why we gave up our jobs over five years ago and started making innocent smoothies. The idea was to make it easy for people to do themselves some good. And to make it taste nice too. We wanted people to think of innocent drinks as their one healthy habit; like going to the gym, but without the communal shower afterwards

We call them innocent because our drinks are always completely pure, fresh and unadulterated. Anything you ever find in an innocent bottle will always be 100% natural and delicious -and if it isn’t, get on the banana phone and make us beg for forgiveness.

In fact, being accountable to our customers is something that is in our blood. In the summer of 1998 when we had developed our first smoothie recipes but were still nervous about giving up our proper jobs, we bought £500 worth of fruit, turned it into smoothies and sold them from a stall at a little music festival in London. We put up a big sign saying ‘Do you think we should give up our jobs to make these smoothies?’ and put out a bin saying ‘YES’ and a bin saying ‘NO’ and asked people to put the empty bottle in the right bin. At the end of the weekend the ‘YES’ bin was full so we went in the next day and resigned.


Then we had to find a home. And that’s when we stumbled across the perfect place – Fruit Towers. It’s a lovely little place, somewhere that we can call our own and where everybody’s welcome. You’ll find Fruit Towers in Shepherds Bush, so do pop by if you’re ever in the area.

So next time you’re int he UK…please check out their drinks!!





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