Axe: Let the game continue*

12 05 2007


Axe has launched an Online interactive film experience “Let the game continue“.

The story follows the travails of a guy whose car has gone up in flames and the escapades
he experiences with various women on his way home. The production value of the film
is really high and it is interesting to see that Axe is subtly integrated in the storyline and
the brand values are primarly conveyed through the tonalty of the story.


(Source: &




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