Chevrolet: Beat, Groove & Trax*

19 04 2007

chevi1.jpg

Size Doesn’t Matter: Three Chevrolet Global Minicar
Concepts Pack A Lot Of Personality And Style Per Mile

 Three Chevrolet minicar global concepts designed to appeal to young car buyers in urban markets prove that art needn’t take a back seat just because the canvas is small. Revealed today at the New York Auto Show, the Chevrolet Beat, Chevrolet Groove and Chevrolet Trax concepts drive the energy, diversity and excitement of urban life into cars that deliver good-looking fun, fuel economy and value.

Democracy lovers will even get the chance to pick their favorite by visiting www.vote4chevrolet.com and casting their vote for the Beat, Groove or Trax. The results will help Chevrolet determine U.S. market interest in the minicar segment, and which design/capability package resonates best with potential buyers.

All three concepts were designed at GM’s Design Studio in Inchon, South Korea. One of GM’s 11 Global Design Studios, the designers in the Korean center are experts in small car product development.

Check out Ed Welburn, Head of Design for GM and and Dave Lyon, GM Director of Design for the Asia-Pacific region, do a walkaround the cars @ the New York Auto Show. 

Visit:  www.vote4chevrolet.com

(Source: media.gm.com)

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: