Sony Playstation3: This is living & Home*

2 04 2007


Set in a mysterious place in which a variety of characters from all walks of life search for themselves and for meaning, the newlaunch campaign for PS3 is an intriguing beast. It’s a little twisted, a little surreal, and all based around the central idea that ‘this is living’ – bang on brand for the monster piece of technology that is the PS3. 


In addition to it’s interesting advertising PS3 offers a specific feature to Playstation 3 owners. It’s an online 3D community, taht kind of resembles Second Life, called “HOME” . See the video for more information:





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