Blyk*

2 04 2007

logog_rgb_small.jpg

Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.

Taking a similar approach from YouTube, Blyk will be solely funded by the advertising revenue it receives, allowing them the chance to offer a free operating service for its customers.  

The way the advertising will work is by targeting niche audiences via a nifty questionnaire users will have to fill out before signing up to the service. Using the personal information as a template, advertisers can then market their products to specific groups, who will be more likely to respond to adverts that are relevant to them and their interests. 

Major brands, including Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have confirmed that they will be among the first advertisers to use the Blyk network when it launches in the UK this summer.Blyk is the first pan-European ad-funded mobile network. The medium offers 16-24 year-olds free mobile phone calls and texts in return for receiving advertising to their mobile handsets.

Visit: http://about.blyk.com/

(Sources: www.contagiousmagazine.com & about.blyk.com)

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: