adidas: mi Innovation Center Paris*

29 03 2007

adidas unveiled the newest in interactive high-tech design at retail, the adidas “mi Innovation Center” (mIC).  The first of its type, the center is be located in the new adidas Sport Performance store in Paris, France on the Champs Elysees, one of the prominent and liveliest shopping areas in Europe.  

 The adidas “mi InnovationCenter,” is a radically new retail concept.  As the name suggests, innovation is the driving principle. The design is a large-scale, futuristic computer that provides a focal point of innovation and interaction for consumers.  The mIC offers consumers customization in technology, style, and design, using unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification.  The mIC is the ultimate new sport temple for today’s hi-tech generation.






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