Mini USA: Hammer & Coop*

23 03 2007


MINI USA has recently launched a new website very much focused on advertainment. It’s called Hammer & Coop and it features a story which is something between David Hasselhoff in Knight Rider and Starsky & Hutch. It’s all about video, with a series of webisodes starring the MINI (Coop) and an improbable hero (Hammer). 

Here is the teaser to the webisodes:  

Together with the webisodes, the site also presents an “Action name generator”, which is a tool that tells you what will be the perfect name for you and your partner to star in the story.  One of the highlights is a spoof music video with “Hammer” performing  the Asia (?) classic “The heat of the moment” which you can see here:  






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