H&M: Madonna & Kylie*

9 03 2007

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The creative collaboration between Madonna and H&M continues with the arrival of the ‘M by Madonna’ fashion collection which will be available at all H&M’s stores selling women’s wear within all markets in mid-March. Margareta van den Bosch, H&M’s head of design and Madonna have joined together to create a line of clothing that reflects Madonna’s fashion sensibilities, modern elegance and femininity.

‘Madonna has an impressive feel for fashion and trends. She is a total professional, inspiring and enthusiastic. She was involved in even the smallest details of every design. The result is ‘M by Madonna’ which is all about fashion that people can really love and wear season after season,’ stated van den Bosch.

The unique yet classic ‘M by Madonna’ line includes glamorous tops, street-cool lumber jackets, tailored blazers and other apparel including shirt dresses and kimono-shaped dresses. A Madonna favourite is a stylish trench-coat in cotton poplin or leather. ‘M by Madonna’ is primarily in neutral palettes including white, black, khaki and grey. Fabrics vary from silk, wool, viscose jersey and body-sculpting lycra. The entire line is embellished with a small ‘M’ logo on linings, zippers and buttons. In addition the ‘M by Madonna’ look includes a complete line of accessories from sunglasses, party bags and clutches and even skinny leather belts.

This collaboration of music and fashion between these two giants began last spring when H&M supplied a complete line of off-stage clothing for Madonna’s entire touring troupe including band, dancers, crew members and the Material girl herself. Madonna and H&M’s first collaboration at that time was a specially designed Madonna track suit which was sold at H&M stores world wide. 

  

THIS SEASON’S BEACH WEAR LINE FROM H&M

– dedicated to style icon Kylie Minogue

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H&M’s theme this summer is Australia a relaxed, sporty, beach-life feel mixed with the glam look and lots of shiny metallic. H&M pays tribute to sparkling pop princess and style icon, Kylie Minogue by designing a limited line of bohemian–chic beachwear with Kylie as a muse. Kylie is also the face of the upcoming beachwear campaign.

The ‘H&M loves Kylie’ line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May.

‘When we think Australia and glamour we think Kylie, who is such a stylish person,’ says H&M’s head of design Margareta van den Bosch.

‘It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!’ says Kylie Minogue.

10 percent of all money spent on this beachwear line will be donated to WaterAid. The international charity WaterAid is dedicated to the provision of safe domestic water, sanitation and hygiene education to the world’s poorest people.

‘WaterAid has a long and valued relationship with H&M and is delighted to be involved with the ‘H&M loves Kylie’ line. The money raised from this will make a tremendous difference to the lives of people in the countries where we work, every £15 raised enables one person to receive a sustainable supply of clean water, adequate sanitation and basic hygiene education,’ says Barbara Frost Chief Executive of WaterAid.

(Source: www.hm.com)

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