Nike Air: “The Secret Behind the Air”*

While I am at it…here is another one for today ;o)

Nike just did a great little set of videos for the 30th anniversary of their Nike AIR range of shoes.

With the help of many Nike signature athletes and legends (among others: Maria Sharapova, Paul Rodriguez, Carl Lewis, John McEnroe,  …) Actor David Koechner reveals the secret behind the air in Nike AIR shoes. Really funny!!

Watch the clips and find out ;o)

Video: “Nike – The Secret Behind the Air” – Duration: 2:30

BMW US: Rampenfest – BMW 1-series Viral campaign*

Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….

Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.

The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (www.rampenfest.com).

Here is the trailer…

Video: Rampenfest Trailer – 1:40 min

The campaign is integrated across a number of channels beginning with the official Rampenfest Film Website, the offical Oberpfaffelbachen town website that feat. the MISS RAMPENFEST Competition, Jeff Schultz’s Facebook site (with approx 800 friends) and his blog.

Also worth seeing are Jeff’s Youtube page and the Friendster page of Franz Brendl the Oberpfaffelbachen town’s council.

The offical Oberpfaffelbachen town website

Jeff Schultz’s Facebook site

Jeff’s Youtube page

Friendster page of Franz Brendl

This is really a great 360 Viral Campaign with a lot of really funny ideas!

Check out: www.rampenfest.com

(Source: www.viralblog.com)

 

Gatorade: Baseball Girl “Amazing Catch” Viral

Here is a cool Gatorade Viral clip that has just been posted a few days back for all of the Baseball lovers out there….

Video: Gatorade: Amazing Baseball Catch Ballgirl -0:39 min

Kind of reminds me of the LeBron James Powerade Viral that came out a year or two back…

Video: Powerade: LeBron James hits full court shots-0:29 min

Did they really do it…we will never know ;o)

Interestingly the following shows that LeBron might actually be able to pull it off.

Video: LeBron James full court shot during practice -0:38 min

Spooky!!

 

Coldplay: Violet Hill Video & Viral*

 

Finally Coldplay have premiered their first video/single of the new album VIVA, which is to be released in June. The song is called Violet Hill and Coldplay have launched both the music video as well as a viral, that mocks major politicians for the release of the single.

Pretty cool!

Video: Coldplay “Violet Hill” – 3:41 min

Video: Coldplay “Violet Hill Viral” – 3:41 min

Check out: Coldplay.com

Nike: Kobe Bryant “Aston Martin Jump” Viral*

Here is a great viral from Nike featuring Kobe Bryant jumping over an Aston Martin ;o)

(Source: www.flytip.com)