Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…
PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…
Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)
Video: PUMA – Usain Bolt Press Conference – 2:00 min
Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min
Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min
Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min
Visit: Pumarunning.com
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