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Tags: Charles Barkley, Dwight Howard, Larry Bird, LeBron James, McDonalds, Michael Jordan, NBA
Categories : Consumer Products, Sports, TV Advertising
Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl
In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.
Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min
The classic MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…
Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min
Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley …
Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min
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Tags: Athletics, Berlin, Bolt Arms, IAAF, Puma, Pumarunning, Running, Usain Bolt, World Champion
Categories : Fashion, Sports
Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…
PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…
Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)
Video: PUMA – Usain Bolt Press Conference – 2:00 min
Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min
Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min
The fans are crazed too ;o)
Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min
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Tags: Arsene Wenger, Burning Football, Cesc Fabregas, Cristiano Ronaldo, Euro 2008, Football, Marco Materazzi, Nani, Nike, Ruud van nistelroy, The Prodigy, TV ad, Wayne Rooney, Wesley Sneijder, William Gallas, Zlatan Ibrahimovic
Categories : Online, Sports, Uncategorized
Here is two clips from Nike’s pre “EURO 2008″ soccer campaign themed: “Take it to the next level”.
The first one is the new Nikefootball tv ad directed by Guy Ritchie and feat. some of Europe’s most
famous soccer players. The clip shows the rise of a young player through several games competiting against Europe’s best. The whole clip is shot from the subjective view of the player…
Video: Nike “Take it to the next level – 1:57 min
Kind of reminds me of one of my favourite music videos by “The Prodigy – Smack my bitch up” (carefull explicit content).
The ad leads you to Nike’s latest football portal on the web.
On of the highlights is the promotion for Cesc Fàbregas new Sky Sports Live Show.
As a kick-off teaser Fàbregas handels a burning football (pretty cool!)
Video: Nike – “Fàbregas Staying Cool” – 1:33 min
Check out: nikefootball.com